SAP CRM Review - why 4.2 stars?

SAP Customer Relationship Management Review
ITQlick Score: 76/100
ITQlick Rating:
Pricing: 9.4/10 - high cost
Category: CRM -> SAP CRM review
Ranking:Ranked 259 out of 605 CRM systems
Company: SAP
Pricing: starts at $58 per month
Typical customers: Medium and large size businesses
Platforms: Desktop, Mobile, Cloud
Links: SAP CRM pricing, SAP CRM alternatives
Shlomi LaviShlomi Lavi / updated: Mar 07, 2022

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What is SAP CRM?

SAP CRM is a cloud-based as well as on-premise customer relationship management (CRM) system that offers a wide range of tools to meet the marketing, sales and customer service needs. The CRM also provides a platform where business can handle and manage customer engagement from various channels.

Some of the core features of this software include marketing resource and brand management, actionable insights, campaign management, and business communication tools among many more. SAP CRM is a product of SAP, a company based in the United States. The company has grown into a worldwide company that has over 98,600 employees all around the world.

Who is it best for?

SAP Customer Relationship Management is designed for software requirements of midsized and large companies, whether private or public organizations. SAP CRM offers solutions for three different lines of businesses, namely Service, Sales and Marketing, with the goal to engage all the customers and gain real-time insights. It has thousands of clients worldwide; among these are Nu Skin Enterprises, Incorporated, Mohawk Industries and Family Dollar Stores.

Main features and functionalities

SAP Customer Relationship Management features a 360-degree view of your customers that helps you to better engage with them anytime, and anywhere they want. You can process and interpret huge amounts of data coming from various sources in real time, giving you better decision-making insights. This is made possible by in-memory computing platform that provides end-to-end engagement using SAP HANA.

You can also predict customers ‘behavior and provide for their needs even before they become aware of them. It helps you mobilize your workforce to improve transaction and response times allowing better collaboration, delivery and satisfaction. It takes your transaction data and combines it with valuable data from external sources. Through SAP CRM, you can deliver personalized products, use cost-effective solutions using the marketing tool. Sales people will be given tools to close more deals, and the business, as a whole, can generate more revenue from streamlining services using innovative service software.

What is the actual cost?

The cost of license starts at $58 per month. ITQlick pricing score is 9.4 out of 10 (10 is most expensive). Access ITQlick pricing guide for SAP CRM.

Pros

  • SAP CRM is available on various deployment platforms in the cloud, on-premise and mobile
  • It is integrated with social media tools for customer engagement
  • It has lots of features hence can be used for various needs besides customer engagement.
  • Configuration allowance to fit the business needs.
  • Easy to use and user-friendly

Cons

  • Has a steep learning curve.
  • Lacks pricing information from the official website.
  • To know the right CRM solutions for your company, you also need to contact them for more details
  • SAP CRM requires training to fully learn the application
  • It is not recommended for small businesses because of high cost

How it stacks up?

Access a head to head analysis of SAP CRM vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
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SAP CRM
ITQlick rating
4.2/5
Score
76/100
Pricing
9.4/10
License pricing
$58 per month
Functionality
7
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Pipedrive
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4.6/5
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2/10
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$9.90 per user/month
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19
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
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License pricing
$25 per user/month
Functionality
28
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36
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Nimble
ITQlick rating
2.8/5
Score
97/100
Pricing
2/10
License pricing
$19 per user/month
Functionality
31
Review

Frequently Asked Questions (FAQs)

Is it the best CRM system?

SAP CRM is ranked 259 out of 605 software in their category (CRM systems).

How they are rated on ITQlick?

The rating of SAP CRM is 4.2 stars out of 5 and the total score is 76 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, SAP CRM makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

Yes, you can access SAP CRM on your mobile/smart phone.

What should we ask during a demo session?

Differences between SAP CRM and alternatives?

The most popular alternatives to SAP CRM in 2023: Pipedrive, Salesforce CRM, Zoho CRM, Nimble, Keap. Access the complete competitors analysis here - SAP CRM VS CRM Software alternatives.

Is SAP CRM right for you or your business?

SAP CRM is a suitable solution for any business as it provides a platform to interact with current customers and enhance their loyalty as well as convert potential customers into real customers. Through this system, the business will get to hear out the customers and serve their needs. It is a well-tailored solution for small business, mid-sized business, and enterprise.

List of categories

Complaint Management
Customer Relationship Management
Team Collaboration
Social Media

List of features

Campaign Management
Customer Service
Collaboration Center

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.