Buffer Review - why 4.5 stars?

Shlomi Lavi / updated: Apr 13, 2022

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What is Buffer?

Buffer is a social media tool that can simplify the process of publishing posts on social media. Users can quickly share contents on LinkedIn, Facebook and Twitter from their mobile phone or PC. The software comes with some great features to help you take your social media management to a new height.

The developers of Buffer have been providing social media solutions since 2010. The software is very popular for its simple and user-friendly interface and teams from multiple continents and countries work for Buffer. The company is currently serving over 1.4 million users.

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Who is it best for?

Buffer is perfect for companies of all shapes and sizes. People who are looking for a way to manage multiple social networking accounts using a single solution can try this software. Paramount Pictures and Brussels Airlines are some of the clients of Buffer.

Main features and functionalities

Buffer can help users in two different ways. Users can create their posts one at a time, choose their preferred social profiles where they want to post them and then let this social media tool post them in different sites throughout the day or the entire week. You do not have to sit in front of your computer all day when you are using this software. Moreover, it can shorten your links and provide more analytics than your usual posting to Facebook or Twitter.

It is very easy to get started with Buffer. All you have to do is connect your profiles, once you are done, you can click on schedule to set your preferred day and time and then click on add a post to start posting. It is that simple. Users can easily implement the software by installing its browser extension available for Firefox, Chrome and Safari. Other notable features of this software are: free detailed analytics, mobile dedicated app for Android and iPhone and 50+ apps to help users get the most out of this software.

What is the actual cost?

Buffer is available in four different pricing plans for users: The basic pricing plan is free of cost and the Essentials pricing plan is $5 per month per Social Channel. The Team plan begins at $10 per month per social channel and the Agency starts at $100 per month per social channel.

ITQlick pricing score is 2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Buffer. You can also find here pricing information from Buffer's website.

Pros

• Buffer offers tailor made pricing plans for business of different shapes and sizes
• Buffer’s social media management tool supports LinkedIn, Twitter and Facebook for users
• The mobile dedicated app of Buffer can help users to manage their social media accounts on the go
• The social media management software offers 50+ apps and extras for free
• The social media management solution offers custom scheduling for users unlike other similar tools

Cons

• Buffer doesn’t support Foursquare, Wordpress and MySpace like other similar tools for users
• Buffer is not good at deciding when posting tweets will be effective
• The mobile dedicated app of Buffer doesn’t support modifying your schedule from mobile
• The social media management tool’s features are not highly flexible comparing to other similar tools
• The social media management solution doesn’t offer unlimited social media account support like other similar tools

How it stacks up?

Access a head to head analysis of Buffer vs alternative software solutions.

Frequently Asked Questions (FAQs)