SproutSocial Review - why 4.4 stars?

Shlomi Lavi / updated: Nov 10, 2022

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What is SproutSocial?

SproutSocial is a web based social media management solution for businesses of all sizes. It offers such services as personalized profile management, smart engagement, seamless publishing, and others. The software was designed and launched by SproutSocial Inc headquartered in Illinois, United States.

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Who is it best for?

The software is a useful product for customers of all sizes without any restriction on industrial affiliation. Major industries where it can be used include media and publishing, marketing and advertisement, retail and wholesale, education, and others. Some notable clients of the software include Cornell University, Mail Chicago, and St. Jude Children Research Hospital etc.

Main features and functionalities

The software offers a variety of social media engagement capabilities including message filtering and customization, brand keyword monitoring, live activity updates, audit trail, task creation and management, and social issue tracking. Other than the monitoring of relevant keywords, the software also monitors hash-tags and topics on Twitter.

SproutSocial offers customizable contact fields for cataloging of customer and prospect details right from the dashboard. Its geo-targeting allows searching within Twitter profiles to connect with new influencers. Other important capabilities include third party integrations, unlimited custom reports, team collaboration tools, advanced scheduling tools, analytics, and others.

What is the actual cost?

Sprout Social pricing is based on its subscription packages: Standard, Professional, Advanced, and Enterprise. A 30-day free trial is available. Standard pricing begins at $249/month plus $199/month for each additional user, and it covers five social profiles, an all-in-one social inbox, and content calendars.

Professional pricing starts at $399/month with $299/month for each additional user. The plan covers everything in Standard plus unlimited social profiles, message content tagging, and Twitter trend analysis. Advanced pricing is $499/month plus $349/month for each additional user. The plan covers everything in Professional plus chatbots, message spike alerts, and digital asset & content libraries.

Enterprise pricing is undisclosed, and it covers everything in Advanced plus add-ons like social listening, premium analytics, and employee advocacy.

ITQlick pricing score is 4.8 out of 10 (10 is most expensive). Access ITQlick pricing guide for SproutSocial. You can also find here pricing information from SproutSocial's website.

Pros

• Sprout Social is easy to use and learn
• The software has a robust feature set for social media management
• Sprout Social rolls out upgrades and new features regularly

Cons

• Sprout Social is a high-cost software compared to its top alternatives
• The platform limits video content to under 60 seconds, which can be frustrating for users

How it stacks up?

Access a head to head analysis of SproutSocial vs alternative software solutions.

Frequently Asked Questions (FAQs)

Is SproutSocial right for you or your business?

Sprout Social is a social media management solution for individual marketers and agencies in travel & hospitality, IT, retail, and higher education. The software is scalable for businesses of all sizes. Some notable clients that use Sprout Social include Shopify, UNICEF, and Eventbrite.