Adobe Social Review - why 3.5 stars?
Compare PricingITQlick Score: | 91/100 |
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ITQlick Rating: |
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Pricing: | 5.4/10 - average cost |
Category: | Social Media Management -> Adobe Social review |
Ranking: | Ranked 3 out of 243 Social Media Management systems |
Company: | Adobe |
Pricing: | starts at $52.99 per month |
Typical customers: | Start up, Small business, Medium business, Large business |
Platforms: | Desktop |
Links: | Adobe Social pricing, Adobe Social alternatives |
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Table of Contents
What is Adobe Social?
Adobe Social is an on-demand social management software platform. It provides the customers and users with the appropriate tools for listening to, measuring, moderating, and regulating, and extracting valuable insights from conversations and discourses within social communities on the internet, in the form of social media and other social communication networks. Adobe specializes in software for digital media development, content creation, image editing, and more. The products range from many services, including graphic designing, photography and photograph editing, illustrations and editing, animation creation, multimedia/video filming, editing, and printing.Adobe is one of the most popular software in the whole world. Adobe amalgamated many of its products and solutions into its Adobe Creative Cloud platform and turned it into a subscription-based service. The Adobe Social platform offers online marketing services and digital analytics for businesses using data and by technologies like AI and ML. The target user audience is small, medium, and large-sized organizations.
Adobe Inc. was initially called Adobe Systems Incorporated, and it is an American award-winning software company. It was founded in 1982. The company was established and incorporated in Delaware, and its headquarters are located in San Jose, California. After January 30, 2020, Adobe officially decommissioned the Adobe Social software for public use.
Who is it best for?
Adobe Social tries to do everything and fails in most. There are different features like Social Listening and Twitter and Google + analytics. However, unlike competitors like HootSuite and SproutSocial, there is absence of detailed analytics.On the features front, organisations can avail its help to monitor and manage their social activities, conversations related to content, promotion of content, analysis and convert it into a single streamline with a mobile favouring interface. Adobe Social is not that great for start-ups with costly monthly plans. Quite frankly, Adobe Social is not good for any organization unless of course, you love everything Adobe.
Main features and functionalities
dobe Social helps you create and position your content like galleries, contests, pictures to Facebook and other social media sites. You can target your content effectively ensuring brand loyalty. From scheduling your posts to listening to what customers have to say about your business, Adobe Social portrays itself as a complete package.You can also keep a track on your brand health by keeping a check on conversations and business threats. On an interesting note, Adobe Social helps you predict the ideal time to post as well as social engagement, one of the few features that makes this program stand out.
What is the actual cost?
Adobe has various different plans on its website for individuals, businesses, schools, and other institutions to use. For example, its Creative Cloud All Apps plan is priced at US$52.99/month. The overall pricing is less as compared to other similar tools.ITQlick pricing score is 5.4 out of 10 (10 is most expensive). Access ITQlick pricing guide for Adobe Social. You can also find here pricing information from Adobe Social's website.
Pros
- Adobe Social takes into account all the marketing options
- Integration with Adobe Marketing Cloud ensures easy tracking of content
- Integration with Site Catalyst allows better look into social media contributions
- Efficient check on wall posts and comments on Facebook.
Cons
- Social Listening Component not very effective
- Insufficient integration with robust analytics platforms like Google+, and Twitter
- Image Moderation could be improved
- Slow loading time is another area that can be improved upon
- Analytic reports not as detailed as its competitors
How it stacks up?
Access a head to head analysis of Adobe Social vs alternative software solutions.Frequently Asked Questions (FAQs)
Is Adobe Social right for you or your business?
Adobe is a global company and is popular and the first choice for most users worldwide. It is scalable from small organizations to large enterprises. Moreover, Adobe can be used with its other tools such as adobe photoshop, illustrator, and other tools for complete social media designing and posting. With analytics, users can improve their content strategy within minutes. Overall, Adobe Social fits well the needs and budgets of large organizations.List of categories
List of features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.