ExactTarget Review - why 3.8 stars?
Compare Pricing
| ITQlick Score: | 77/100 |
|---|---|
| ITQlick Rating: |
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| Pricing: | 3.6/10 - low cost |
| Category: | Email Marketing -> ExactTarget review |
| Ranking: | Ranked 50 out of 138 Email Marketing systems |
| Company: | Exacttarget |
| Pricing: | starts at $25 per user/month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Desktop, Mobile |
| Links: | ExactTarget pricing, ExactTarget alternatives |
Shlomi Lavi / updated: Feb 22, 2022We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Table of Contents
What is ExactTarget?
ExactTarget is a digital cloud marketing and analytics solution for businesses of all sizes. Its services include contact management, multi-channel content delivery, predictive intelligence, and others. The software was designed and launched by ExactTarget headquartered in Indiana, United States.Who is it best for?
The software is a viable solution for businesses of all sizes and a variety of types. Major industries where it can be deployed include retail and wholesale, travel and hospitality, financial services, media and entertainment, technology, education, and others. Some major customers of the software include Microsoft Inc, Toyota, and MolsonCoors etc.Main features and functionalities
The software offers a comprehensive contact builder giving a 360-degree view into prospective customers. Timely messages can be delivered across online and offline channels to interact with customers in real time. Personalized content can be delivered through multiple channels including email, mobile, social media, and ads. The software also allows creation of groups with custom attributes.Business-to-Business marketing automation services of ExactTarget include lead scoring, lead nurturing, and ROI and analytics. Customer data management services, on the other hand, include audience builder, contact builder, web and mobile analytics, and tracking and reporting. Other important capabilities are API support, roles and permissions, predictive analysis, cross- channel integration, A/B testing etc.
What is the actual cost?
The cost of license starts at $25 per user/month. ITQlick pricing score is 3.6 out of 10 (10 is most expensive). Access ITQlick pricing guide for ExactTarget.How it stacks up?
Access a head to head analysis of ExactTarget vs alternative software solutions. ITQlick rating
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Frequently Asked Questions (FAQs)
List of categories
Content Management
Email Marketing
List of features
Social networks
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.