Hootsuite Review - why 4.4 stars?

Shlomi Lavi / updated: Mar 10, 2022

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What is Hootsuite?

Hootsuite is a social media marketing, and management dashboard software that helps brands and businesses manage multiple accounts on different networks and profiles and measure campaign reach all from one central point. The platform features several tools, some of which are discussed below:

• Publish: The Publish feature on Hootsuite helps social media managers save time creating content. They can plan posts easily, maintain a strong social presence, create content, collaborate, and source content across different social networks.
• Engage: Hootsuite Engage helps social media managers manage all incoming messages, conversations, mentions, and trends. With the Engage feature, brand social media managers can deploy chatbots for quick customer response and integrate with CRM software.
• Monitor: From one dashboard, social media managers can use the Monitor feature on Hootsuite to keep track of conversations, mentions, competitor activities, and post-performance.
• Advertise: Using the Hootsuite Advertise feature, brand managers can manage paid and organic advertising efforts across different social networks, access insights and valuable data, all from one dashboard.
• Analyze: Social media managers can access analytics on brand performance across different networks and create customizable reports to show current status, calculate ROI, and make improvements.

Hootsuite was launched in 2008, and the company is headquartered in Vancouver, WA. With between 500-1000 employees, Hootsuite was recognized as the Best Social Media Scheduling Software in the 2021 MarTech Breakthrough Awards.

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Who is it best for?

Hootsuite is perfect for companies of all shapes and sizes. Companies that are looking for a way to anage multiple social networks in one place can try this software. Customers include NHL, Sony Music Entertainment, Adidas AG, eBay Inc., AstraZeneca US, Orange, Australia Post, and one of the top three companies in the North American insurance vertical.

Main features and functionalities

Hootsuite comes with brand mention tracking, social media traffic analyzing, tweet and message scheduling, and multiple social network management support features. Users can assign response of messages to a specific contributor or the entire department, organize people by project, team or department and receive notification when a task is done using this software. The social media collaboration features can help users to keep their team organized with notifications and assignment creating features.

The social media analytics feature can help users to get intuitive visual reports and real-time insights. This way, users can present big data quickly and easily. System administrators can set profile based access and give limited permissions to specific team members for keeping all of your data secure. The software also offers a mobile platform with the Hootsuite mobile app for iPhone, iPad and Android, for providing social media management on the go. Other notable features of Hootsuite are: app integrations, message archiving, geo-targeting and custom invoicing.

What is the actual cost?

Hootsuite pricing features four paid plans and one limited free plan. The paid plans include the Professional, Team, Business, and Entrepreneur plans. Each of the paid plans has a 30-day free trial offer.

The Professional plan pricing starts at $49 per month and can support 1 user with 10 social media accounts.

The Team plan can support 3 users, 20 social media accounts, permits assigning roles and comments to team members, and is priced at $129 per month.

The Business plan pricing starts at $739 per month, and it can support up to 5 users and 35 social media accounts and give access to premium apps.

The Entrepreneur plan pricing is confidential, but the subscription gives access to over 5 users, over 50 social media accounts, and added features like Hootsuite Social Advertising.

ITQlick pricing score is 2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Hootsuite. You can also find here pricing information from Hootsuite's website.

Pros

• Having to monitor all social accounts from one dashboard is a plus
• Hootsuite is user-friendly and easy to navigate
• The calendar scheduling option saves time and effort for users

Cons

• The free plan on Hootsuite is limited
• Posting multi-photo updates to Instagram is unavailable on Hootsuite
• If you want to shorten your urls, you have to subscribe to the Owly Pro pack that costs as much as $49.99 a month
• HootSuite doesn’t offer geo-targeting feature for Free and Pro pricing plan users

How it stacks up?

Access a head to head analysis of Hootsuite vs alternative software solutions.

Frequently Asked Questions (FAQs)

Is Hootsuite right for you or your business?

Hootsuite is a social media management dashboard that brand managers, social media management, and marketing businesses and organizations utilize to build their social presence. The software is used across various industries and niches ranging from education, health, mass media, hospitality, and IT. Notable brands like ENGIE, Securian Financial, and The University of Sydney use the Hootsuite software.