Shlomi Lavi /
Mar 10, 2022
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Bottom Line: Which is Better - Hootsuite or SDL SM2?
SDL SM2 is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than SDL SM2 (51/100). Hootsuite offers users more features (15) than SDL SM2 (6). There is a clear winner in this case and it is Hootsuite!
Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Hootsuite Vs. SDL
Hootsuite:
Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...
SDL:
We enable global businesses to engage with their customers - in the language, the media and at the moment they choose.
We help businesses drive growth, manage their brands and increase global revenues - providing innovative solutions for managing the global customer experience (CX), including:
Analysis & Intelligence
Content Crea...
Who is more expensive? Hootsuite or SDL SM2?
The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and SDL SM2.
Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. SDL SM2 price starts at $400 per month , When comparing SDL SM2 to its competitors, the software is rated 2 - much lower than the average Social Media software cost.
Bottom line: Hootsuite cost is around the same cost of SDL SM2.
Which software includes more/better features?
We've compared Hootsuite Vs. SDL SM2 based on some of the most important and required Social Media features.
Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.
SDL SM2: Blogger Integration, Business Content Sharing, Facebook Integration, Global Content Library, LinkedIn Integration.
Target customer size
Hootsuite is perfect for companies of all shapes and sizes. SDL SM2 is suitable for small and midsize businesses, creative agencies that are selling services and products to multiple clients.