Compare Hootsuite and SDL SM2 - Mar 2022

Shlomi LaviShlomi Lavi / Mar 10, 2022

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Hootsuite or SDL SM2?

SDL SM2 is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than SDL SM2 (51/100). Hootsuite offers users more features (15) than SDL SM2 (6). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. SDL

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

SDL: We enable global businesses to engage with their customers - in the language, the media and at the moment they choose. We help businesses drive growth, manage their brands and increase global revenues - providing innovative solutions for managing the global customer experience (CX), including: Analysis & Intelligence Content Crea...

Who is more expensive? Hootsuite or SDL SM2?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and SDL SM2.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. SDL SM2 price starts at $400 per month , When comparing SDL SM2 to its competitors, the software is rated 2 - much lower than the average Social Media software cost.

Bottom line: Hootsuite cost is around the same cost of SDL SM2.

Which software includes more/better features?

We've compared Hootsuite Vs. SDL SM2 based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

SDL SM2: Blogger Integration, Business Content Sharing, Facebook Integration, Global Content Library, LinkedIn Integration.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. SDL SM2 is suitable for small and midsize businesses, creative agencies that are selling services and products to multiple clients.

Hootsuite

ITQlick rating
(4.4/5)

starts at $49 per user/month

Hootsuite is the world’s most widely used social media relationship platform with more than 10 million users, including 744 of the Fortune 1000 companies that trust Hootsuite to manage their social media prog...

Categories: Financial reporting, Data Analysis Tools, Content Management, Customer Loyalty.

SDL SM2

ITQlick rating
(4.5/5)

starts at $400 per month

SDL SM2 is a social media monitoring tool that can help users to learn what their consumers are thinking about their products and what they think about their competition. The solution works more than just a bra...

Categories: Social Media, Monitoring.

Compare specifications

Compare features

Hootsuite: 15 Features

Blogger Integration
Business Content Sharing
Facebook Integration
Flickr Integration
Foursquare Integration
Global Content Library
Google Plus
Instagram Integration
LinkedIn Integration
Publishing Social Content
Social Analytics
Social Customer Care
Social Promotions
Twitter Integration
WYSIWYG App Builder

SDL SM2: 6 Features

Blogger Integration
Business Content Sharing
Facebook Integration
Global Content Library
LinkedIn Integration
Twitter Integration
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Hootsuite
ITQlick rating
4.4/5
Score
93/100
Pricing
2/10
License pricing
$49 per user/month
Functionality
31
Compare
SDL SM2
ITQlick rating
4.5/5
Score
51/100
Pricing
3.4/10
License pricing
$400 per month
Functionality
8
DrumUp
ITQlick rating
3.6/5
Score
89/100
Pricing
5.8/10
License pricing
$15 per month
Functionality
3
Review
e-Performance
ITQlick rating
2.8/5
Score
82/100
Pricing
5.8/10
License pricing
$75,000 per license
Functionality
3
Statusbrew
ITQlick rating
4.8/5
Score
81/100
Pricing
6/10
License pricing
$129 per license/month
Functionality
13

Auditor - Shlomi Lavi

Website Linkedin profile Facebook Twitter

Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.