Marketo Lead Review - why 4.2 stars?

Shlomi Lavi / updated: Jul 04, 2022

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What is Marketo Lead?

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can bridge the gap between lead generation and converting the lead to a sale.

Marketo, the company behind this lead management solution, was founded in 2007. Its solutions are specially designed for B3B marketers and can create substantial returns for their employees and investors. The company is also popular for its marketing automation product and marketing management solution.

Who is it best for?

Marketo Lead Management is specifically designed for small and midsize companies. Salesforce.com users can also get the best out of this lead management solution as it supports tight integration with Salesforce. F5 Networks and Citrix are some of the clients of Marketo.

Main features and functionalities

Marketo Lead Management comes with lead nurturing, website monitoring, lead scoring and CRM integration features. The lead nurturing feature can help users to drive revenue by transforming raw inquiries into sales-ready leads. It is a great feature for companies as the old model where the marketing factor generates a lead and sends it to the sales team no longer applies. The lead scoring feature can ensure that only qualified leads are sent to the sales team, which greatly improves sales effectiveness.

The website monitoring feature can help users track site visitors and visited pages. It’s a great way to learn what clients want. CRM integration offers prebuilt two-way integration that can help users to recycle and assign leads in real time. This can give your sales team full insight into attractive leads. The dashboard is also very clear and simple.

What is the actual cost?

The cost of license starts at $9 per month. ITQlick pricing score is 9.8 out of 10 (10 is most expensive). Access ITQlick pricing guide for Marketo Lead. You can also find here pricing information from Marketo Lead's website.

Pros

• Marketo Engage Lead Management is a highly scalable marketing automation solution for teams and businesses of all sizes
• The software has all the basic functionalities typical for marketing automation software
• Marketo Engage Lead Management has an intuitive user interface and is easy to use
• Marketo Lead Management is specifically designed for small and mid-size business
• Marketo Lead Management includes lead scoring features, unlike similar tools

Cons

• Pricing is higher than other lead management tools
• Marketo Engage Lead Management sometimes slows down when managing a high number of leads
• New users may need some time to learn and understand the platform
• The lead management solution doesn’t offer email sending by location feature like other similar tools
• Features like referral tracking and prospecting tools are not available in this lead management solution

How it stacks up?

Access a head to head analysis of Marketo Lead vs alternative software solutions.

Frequently Asked Questions (FAQs)

Is Marketo Lead right for you or your business?

Marketo Engage Lead Management is a part of the Adobe Experience Cloud platform, and the software is a leading marketing automation solution. Deployed in the cloud, Marketo Engage Lead Management is a scalable solution for small, medium, and large marketing teams.

The platform serves customers across several industries, including technology, financial services, higher education, healthcare, and manufacturing. Top brands like Hyundai, Microsoft, and Cloudera use Marketo Engage Lead Management.