Oktopost Review - why 4.8 stars?

Shlomi Lavi / updated: Apr 26, 2022

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What is Oktopost?

Oktopost is a social media management and marketing solution that can help B2B marketers to manage their social media in an efficient way. Users can post their contents on various social networking websites, engage in conversations with others their and easily manage a large number of content distribution to social networking sites.

The developers of Oktopost have been bridging the gap between lead generation and social media since 2011. The company is popular for providing social media management and marketing solution to help organizations of various sizes manage their social networking needs.

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Who is it best for?

Oktopost is perfect for professional B2B marketers or B2B marketing teams. Companies who are looking for a social marketing management solution to create and manage social campaigns to promote their content can try this software. Seagate, NICE and Cloudera are some of the clients of Oktopost.

Main features and functionalities

Oktopost comes with robust publishing, campaign calendar, campaign analytics, social campaign management, social inbox, CRM integration and lead capture features. Users can get a clear overview of all their campaigns using the campaign calendar and can check accumulating metrics of campaigns like conversations, clicks, comments and leads using the campaign analytics features. The social analytics feature offers group insight and one click reporting feature in PDF.

The social inbox feature of this social media marketing tool can help users to control dozens of threads from one single place. The software can continuously scout your Facebook pages and LinkedIn groups for new posts and comments and display them in the Social Inbox. You can review them post comments or send messages directly from the software. The CRM integration features support integration with Salesforce.com, Marketo, Hubspot and other popular CRM solutions.

What is the actual cost?

The cost of license starts at $200 per user/month. ITQlick pricing score is 4.4 out of 10 (10 is most expensive). Access ITQlick pricing guide for Oktopost. You can also find here pricing information from Oktopost's website.

Pros

• Oktopostoffers LinkedIn group submittal feature unlike other similar social media marketing solution
• Oktopost can help users to manage multiple social networking sites from one solution including Facebook, Twitter and LinkedIn
• The customer support of Oktopost offers phone and online support for users
• The social media management software supports publishing or scheduling a single post or a complete campaign
• The social media management solution offers integration with Marketo, Salesforce.com and SFDC

Cons

• Oktopostis not good at tracking conversations started by others and needs improvement
• Oktopost doesn’t offer managing Google+ which can be a problem for some users
• The learning resources and support documents of Oktopost are very few which can be a problem for some users
• The analytics dashboard feature of this social media marketing software is not highly intuitive
• Setting up the social leads function can be difficult for some users

How it stacks up?

Access a head to head analysis of Oktopost vs alternative software solutions.

Frequently Asked Questions (FAQs)