UberVU Review - why 4.3 stars?

Shlomi Lavi / updated: Jan 31, 2023

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What is UberVU?

UberVU provides a platform that helps companies understand how well social media marketing is improving their brand online. It does this by finding insights and trending social topics, suggesting content for posting and then unifying the process of monitoring, collaborating and reporting in one single dashboard.

The company was founded in the UK in 2008 with the goal of providing next generation analytics for social media.

It is now based in Boston and in 2014 has been taken over by HootSuite which provides a social media management system for which UberVU is a natural addition.

Who is it best for?

UberVU is best used by customers who want to learn about how their company or brand is performing on social media. This tool is especially effective for marketing departments who are focused on building brand awareness and need an integrated tool to monitor the entire social media space.

The software automates many of the tasks the marketing team has to do including detecting emerging trends and influencers important for the company or brand, finding insights, and optimizing time for all social media posts for maximum engagement with followers and customers.

The software is designed to be cross industry and is mainly focused on mid-range to large enterprises. It currently has over 200 clients in 40 countries which include Phillips, MTV, Dassault Systems, NBC and Getty Images.

Main features and functionalities

UberVU offers one integrated dashboard that gives a real time feed of all emerging trends and topics across multiple social platforms such as Facebook, Twitter, Google+ and more.

This reduces time taken to monitor this information as well as improves response time to address these effectively. Additionally the platform allows you to get in depth data on key influencers leading a conversation relevant to the company or brand, and allows you to start conversations with them to build on the brand awareness.

Another good feature is that you are able to schedule responses to relevant posts, as well as have UberVU analyze the best time to respond to maximize the audience for your announcements. The dashboard allows you to keep track of all relevant social stats such as likes, tweets, etc while allowing you to check sentiment in your social community to determine if any action needs to be taken if it is drifting into the negative arena.

This combined with smart reporting, data visualization and graphic representations means UberVU allows your company to be proactive in social media and actively build a solid presence for your brand.

What is the actual cost?

The cost of license starts at $99 per user/month. ITQlick pricing score is 7.4 out of 10 (10 is most expensive). Access ITQlick pricing guide for UberVU. You can also find here pricing information from UberVU's website.

Pros

• It offers one single dashboard that covers all social media platforms to give you a clear picture of where your brand or company stands
• UberVU offers detailed analytics, workflow and engagement capabilities to proactively find and address problems before they occur
• The software saves a lot of time spent in watching multiple social media platforms and instead allows more time for decision-making, strategy development and running better campaigns.
• A dedicated account manager is provided for each client to service all their needs and requirements
• The software pricing is based on social media streams and offers full features to all customers

Cons

• The product is not focused for the SME market
• While all features are provided, some of them may not be required by all clients
• UberVU pricing based on streams means there will be a limitation on the number of topics or trends you can monitor at any given level
• It does not support multiple languages
• Mobile support does not appear to be provided by UberVU

How it stacks up?

Access a head to head analysis of UberVU vs alternative software solutions.

Frequently Asked Questions (FAQs)