Do you really think your customers randomly decided to trust your products or services? We can’t deny there is always a “good luck” factor, but the truth is that from the first contact with a potential client it mostly depends on your company to finally gain or lose a new client. It’s not one plus one, and it probably won’t happen overnight, but if you manage that potential customer as you should, that lead will convert into a sale. Conversion rates are a measurable variable and, most importantly, you can also obtain in numbers the effect that your lead management has on those conversion rates.
That’s what Lead Management systems are designed for, to help you design multi-channel marketing strategies that help you engage a user until the purchase takes place. That’s not where the process comes to die, but right the opposite. When a user becomes a customer the bonds are stronger and you can know that client better in order to establish a long-term business relationship. Some of the processes described below are automated, as we recently analyzed for you. We have found at least four good ways Lead Management Software builds this engagement:
1. The Old Phone Call, Still an Excellent Way to Impress a Customer
And for those who prefer a phone call, you can easily offer this service throughout your website by allowing visitors to request a free call. Your Lead Management software will track exactly from which page the request was made and how long after the visitor first opened that webpage. This means you can assign the lead to the right person in the right department to call back that potential customer. Marketo Lead Management is an excellent option for this task and offers integration with Call Center software as well. Fast response with useful information sounds like a great first impression for a potential client.
2. History is Fundamental, so Always Keep an Eye On It
We tend to think most leads take place only one, or during a short period of time if it creates several contacts by a potential customer. But it’s not like that, online research will probably redirect your potential customer again and again to your site during the search process. Your Lead Management software will identify those visits and all the interesting SEO data that the user will be carrying in their backpacks so that your Marketing department can design the strategies that will definitely engage that serial visitor. HighRise is an excellent software that can keep track of all your interactions with up to 30,000 clients.
3. The Forms In Your Website Will Work as Your Business Card
Sometimes all it takes for a user on your website is the chance to ask for further information or to subscribe to your web bulletin. The vast majority of web surfers are actively doing some research, and when they find something interesting they want more. A good Lead Management solution will assist you to identify the contents that work best and worse on your website, by collecting expressions of interest through web forms. Content is the first engagement, and solutions like LaidId help you to do so not only from your site but from an online network.
4. Your Potential Customers Want Personalized and Targeted Emails
The old days when you could send the same email to a massive email list are long gone. Nowadays your visitors and potential customers want you to make intelligent use of emails if you want to avoid their spam folders, and Lead Management solutions help you improve your emailing. How? Simply, by sending different emails to customers who made the first contact and to those who have previously contacted you. From all the systems reviewed on ITQlick, you will find SalesExec very useful for these tasks. The software will track all those interactions for you so that you can send emails that engage your audience.
It seems the Economy is reactivating and sales levels will most likely recover as well, so now is the time to work harder on customer engagement today to boost sales tomorrow. We strongly recommend that you check out the best Lead Management Software we have analyzed for you on ITQlick.