- 1 ClickFunnels Vs. InfusionSoft: Comparison
- 2 Bottom Line: ClickFunnels Vs. InfusionSoft
ClickFunnels vs InfusionSoft – Best Marketing software. When it comes to investing your money in a software solution, you want to get your hands on the best.
You are already aware that it is a challenge to transfer assets to another platform later when your business expands and grows. So the idea is to secure a marketing automation tool that lives up to its expectations and continues to deliver the promises even as your business grows.
Let’s compare two of the most popular marketing tools that are here to stay and promise to be an amazing addition to your software tool kit, especially if you are keen to build sales funnels.
ClickFunnels Vs. InfusionSoft: Comparison
While InfusionSoft has been there since 2001, ClickFunnels is relatively new, since it was introduced in 2014. Although the latter is a new solution on the market, it has gained huge popularity in the Internet marketing space.
However, the SaaS-based InfusionSoft has an edge over the latter as far as features are concerned, thanks to its inception when Internet marketing was just raising its head. InfusionSoft gets an edge over ClickFunnels in terms of customer support responsiveness.
Customization – ClickFunnels Vs. InfusionSoft
ClickFunnels gets an upper hand over InfusionSoft in terms of customization. It is one application that is easy to customize for mobile and desktop, giving users the ability to optimize sales funnels for different screen sizes.
On top of it, ClickFunnels makes a better alternative to an ecommerce platform while allowing you to do A/B split testing.
This means it is easier for users to sell an array of goods and add numerous upsells or down sells all through a customer’s funnel journey.
Ease of use – ClickFunnels Vs. InfusionSoft
With a user-friendly and intuitive platform, ClickFunnels stands out from the rest of the pack. It is extremely easy to use the dashboard, thanks to its drag and drop template, which makes things easier to understand for a new user.
Additionally, the interface is so intuitive that you can get a hang of it within 10 minutes and can get started with your sales funnel building in an instant. The feature-packed ClickFunnels, with a beautiful interface, comes with advanced marketing tools that can help improve conversions and boost your brand credibility.
The ClickFunnels team has improvised changes to improve the platform and pack it with the latest features.
Contrarily, InfusionSoft comes with an extremely powerful landing page builder and a user-friendly drag-and-drop page builder, so new users find it easy to design landing pages.
However, the ClickFunnels’ page builder is more intuitive and easy to use than that of InfusionSoft. It may take you some time to understand the interface and get a hang of the functioning. You may find it challenging to navigate the tool initially.
Nevertheless, InfusionSoft offers a range of premade templates, so you can choose from among a range of funnels. What’s more, users can harness the power of “BUY” button to convince a prospect to go ahead with the purchase.
The new generation application features a tool that enables you to have on-demand training. This can serve as a lead generation tool to attract potential leads.
InfusionSoft offers you a tool to grow your subscriber base with email marketing that makes it different from ClickFunnels. With InfusionSoft, you can populate the form fields with contact details of your website traffic if they have been redirected from an email. With fewer steps, you can expect higher conversions and grow your base.
Email Marketing – ClickFunnels Vs. InfusionSoft
While both are designed as marketing automation tools, ClickFunnels focuses on giving users a simple, easy-to-use platform rather than loading it with features. On the other hand, InfusionSoft is a market leader as far as email marketing is concerned, offering an array of features that set it apart from the competition.
It is a breeze to create new campaigns and set up automation rules depending on lead behavior in the funnel. There is a tool to set different rules depending on how leads interact with your pages and emails. You can leverage this opportunity to send relevant marketing messages.
Additionally, you cannot get the email marketing tool with the basic version of ClickFunnels, which is available with the Etison Suite. When you purchase the premium version from ClickFunnels, you get two additional tools, including Actionetics and Backpack, which allows users to set up an affiliate program.
Clients – ClickFunnels Vs. InfusionSoft
Being a complete marketing and sales platform, InfusionSoft is the leader as far as serving mid-sized and enterprise businesses is concerned. They focus on a tech-savvy market and big businesses. On the other hand, ClickFunnels is an ideal tool for small and mid-sized businesses.
Bigger businesses and large enterprises would do well with InfusionSoft, since they can make full use of its features.
Features – ClickFunnels Vs. InfusionSoft
InfusionSoft is packed with features and a library with multiple templates. With InfusionSoft, users find it easier to segment contacts and send more relevant messages and exciting offers, depending on the interaction with leads in the sales funnel.
You can get the same features with ClickFunnels, which are available with their premium-priced package. The latter includes email marketing tool Actionetics, though it does not offer the same level of technical detail as the former.
Apart from this, users can benefit from InfusionSoft’s sales-oriented features that set it apart from ClickFunnels. InfusionSoft offers a full-built-in CRM platform. This means users can enjoy seamless integration between email marketing and offline campaigns.
However, you ought to have prior user experience to get users to the InfusionSoft templates or you should know how to strategize a funnel until the end. Contrarily, ClickFunnels has made it simple to understand funnels, with jargon-free examples.
This means even beginners who do not have much technical knowledge can seamlessly use the software without training.
Bottom Line: ClickFunnels Vs. InfusionSoft
InfusionSoft has an upper hand over ClickFunnels in terms of email marketing and automation. The latter is fast catching up to cater to the demands of internet marketers. If you are looking for a cost-effective internet marketing tool, you may want to go for ClickFunnels, since the base package is available for just 97$ a month.
If you are still in doubt as to which of the marketing automation tools is the best fit for your business, ITQlick experts can guide you. Please allow us to make the best software recommendations for you, so you can easily choose among ClickFunnels Vs. InfusionSoft, depending on your specific business requirements.