Marketo was co-founded by Phil Fernandez, Jon Miller and David Morandi, all former employees of Epiphany in the year 2006. It once touched #1 position amongst software companies in the year 2013. The customer base has crossed 3,000 across the globe.
Hubspot came into being in 2006 and is the brainchild of Brian Halligan and Dharmesh Shah from the MIT. It has come to the epitome of success in inbound marketing with revenues crossing $ 130 million and employee count of 800+.
Ease of Use – Marketo vs. Hubspot
Marketo is more into providing customised solutions to the users, which requires all the stuff to be well known in advance by the user. Generally, these users are marketing specialists and do not have much knowledge of software-as-a-service applications.
Hubspot, on the other hand, can make a novice learn
It can be easily integrated with other prevalent CRM software in the
Reliability – Marketo vs. Hubspot
Hubspot has a round the clock customer service. Be it through phone, email, chat and what not; Hubspot is always there for you. They have loads of user guides and manuals in its online forums, so users can easily access this information without seeking the help of customer support.
Marketo has a customer support from Monday to Friday 6am to 6pm PT. The same can be done via phone, email, chat and the like, but only on the mentioned days. This is mostly because of lesser user base and it may scale up with the increase in base and turnaround.
Speed – Marketo vs. Hubspot
The level of integration with other systems with the help of API instances is the key to faster output of data. Marketo provides access to numerous instances and the sync is very fast.
The number of transactions processed at once was about 10-12k records, else the data is bound to be stuck. Mostly, users tend to process maximum data over the night to reduce chances of performance issues during the day.
The ideal page load speed for Hubspot is somewhere less than 1.5 seconds. It uses a CMS application in its pages to reduce page load and deliver the output expediently.
Features – Marketo vs. Hubspot
They both have the ability to perform monitoring and
Only Hubspot has a built-in CRM. It goes by the logic that Customer Relationship Management is incomplete without marketing automations. Therefore, this CRM gets linked to over a dozen sources of information covering phone calls, emails, social media, website and more.
It is acquainted with the pre-sales process prevalent in the
The landing page builder is very easy to use and executives can generate thank you pages, follow-ups, tasks
The analytics part is just great which enables high-level and micro-level reporting to show the growth, tasks, contacts etc. The Hubspot is also analytics for email dashboards, which allows the
It will also display which emails are spammed and opt-outs. There is also revenue-reporting tools available which allows better marketing decisions based on activities or channels.
Marketo is more of an advanced tool in tracking website activities. It also has a CRM but not that effective. It can help in reporting anonymous visitors via IP lookup,
There is no data warehousing, data mining and predictive analytics and other advanced reporting tools. They add 2 tools to its kitty, named Social Boost and Social Promotions and made them a
It comes with a limited pay per click or Google Adwords search engine optimizer.
Security – Marketo vs. Hubspot
Data centres at Marketo are 9 tiered. Data is digitally certified, SLL 3.0/TLS 1.0 encrypted. The data centres boast of SAS 70 Type II certification but do miss out on ISO 27001. They come with a Service Level Agreement of 99.5% applicability and have an HTTPS access to all pages.
Hubspot uptime is 99.99% with the help of TLS 1.2 latest protocols and 2048-bit keys. The Firewall technologies also block attacks before they reach your sensitive data.
Summary – Marketo vs. Hubspot
Marketo is an engagement-marketing platform and Hubspot is an
The customer base of Hubspot is 13000 compared to 3300 of Marketo, such disparity being on mainly the liking of the end consumer. Marketo’s analytics provides deeper insights, but in the end, successful marketing depends on insights only and Hubspot is surely a household name until today.