What Successful Web Conferencing Can Bring to Your Business


It was probably one of the most futuristic and impressive tools that broadband helped to implement in businesses, and nowadays Web Conferencing still has many valuable features that make of it a good complement to the daily functioning of your company.

It virtually puts in the same room people who are distant from each other, at a very low cost, and thanks to a better software design, the quality of such communications has improved dramatically.

Since there is at least one webcam for almost every computer user, it can (and probably should) be used to provide better services. Now more than even Web Conferencing reduces distances and its negative effects.

“So how can Web Conferencing improve my business?” In most cases not as a standalone solution, but as an enhancement for the existing ones. After an in-depth analysis we at ITQlick have identified some major benefits in the use of a web conferencing solution, with a direct effect on your business processes:

1. Information will flow faster for a real corporate identity feel

Once you tear down the wall of distance, information flows more efficiently along the channels within your company. The inner dimension of that is a better exchange of ideas and a more accurate spread of sensitive information inside the company. Holding meetings, setting up training courses or even organizing a conference will no longer be an issue, and will thus allow you to schedule them more often.

2. There is a chain reaction that cuts your expenses down as a result

A web conference will shrink the time wasted by attendants to come and go to a place where a meeting or a training session will be held, and as a consequence the expense on regular meetings will be reduced to a fraction of the former figures.

No venue, no travel expenses required, only software and a hardware that meets the minimum requirements – like most pc’s and laptops nowadays do-. Cost effective and time saving, in what turns out to be a perfect marriage for successful businesses.

3. The reach of your company will expand beyond the door of your customer’s home

The fact that all you need is a web connection means that your company can reach pretty much anywhere, something that was just unthinkable only a decade ago. This has a deep impact in many CRM systems, as you can now follow your prospects and clients literally to the convenience of their homes.

There is a whole new approach to customer relationships such as video chats or web demos, but it also comes in the shape of web seminars or even telemarketing VoIP solutions. Web Conferencing tools can easily integrate with your existing workforce and make it reach further and stronger.

4. Video is engagement, and engagement means sales

Image is better than words, and video is definitely better than image. Video is an essential marketing tool, and Web Conferencing software will help you master the profitable use of it. It will enable your company to reach existing customers or potential clients with webinars and product presentations that will deliver at the same time a stronger message of your brand, and will eventually translate into leads and sales.

Web Conferencing was born as a way to enhance communications and reduce the negative effects of distance. The use of it has evolved through so many amazing and  different channels that the use of it is interesting not only to improve your inner business life, but most especially to extend the reach of your quest for better leads and new customers.


You will find an extensive review of the best Web Conferencing software available in our Web Conferencing area, where you can also compare solutions side-by-side.