LookBookHQ Review

LookBooks let B2B marketers tell complex stories to busy audiences simply & effectively. LookBooks increase audience engagement with your content and generate actionable data so that you can produce higher quality Sales Accepted Leads faster. Knowing that Bob Smith clicked on a link is good. Knowing that Bob Smith spent 53 seconds reading your product spec and 1 minute 27 seconds watching your case study is better. We call this “beyond the click” data. LookBooks track this and help you figure out the ROI of your content marketing. You can easily add LookBooks to leading Marketing Automation Platform (MAP) emails and landing pages to make them more visual and engaging. The engagement data is fed back to your MAP on a per prospect basis so that you can use this data for leading scoring, workflows, segmentation and insight.

LookBookHQ - 1 software products