Compare Act-On and Keap - Jan 2023

Shlomi LaviShlomi Lavi / Jan 09, 2023

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Bottom Line: Which is Better - Act-On or Keap?

Act-On is more expensive to implement (TCO) than Keap, and Keap is rated higher (97/100) than Act-On (89/100). Act-On offers users more features (16) than Keap (15).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Act-On Vs. Infusionsoft

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Infusionsoft: At Infusionsoft, we've dedicated ourselves to a single purpose: help small businesses succeed. It's our sole reason for existence. We live out this calling (some say obsession) by building the only all-in-one sales and marketing software that makes it easy for small businesses to get organized, attract more customers, grow sales and save massive...

Who is more expensive? Act-On or Keap?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Act-On and Keap.

Act-On price starts at $900 per month , On a scale between 1 to 10 Act-On is rated 8, which is higher than the average cost of Email Marketing software. Keap price starts at $169 per month , When comparing Keap to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Act-On is more expensive than Keap.

Which software includes more/better features?

We've compared Act-On Vs. Keap based on some of the most important and required Email Marketing features.

Act-On: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, Sales Reports, Social Media, Campaign Management.

Keap: Contact Management, Customer Service, Marketing Automation, Sales Automation, Campaign Management.

Target customer size

Act-On is specifically designed for small companies. Individual users will find the personal touch of a well designed landing page template to be very effective.

Act-On

ITQlick rating
(4.3/5)

starts at $900 per month

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.

Categories: Data Analysis Tools, Customer Relationship Management, Lead Generation, Mac CRM.

Keap

ITQlick rating
(4.8/5)

starts at $169 per month

Keap is a cloud-based client management solution designed to help the user keep track of every important detail, get organized and become more efficient. The Keap core features include client management, appoi...

Categories: Homebuilder CRM, CRM, Casino CRM, Channel Management, Customer Relationship Management.

Compare specifications

Keap Specifications

ITQlick Score: 97/100
ITQlick Rating:
Pricing: 2/10 - low cost
Category: CRM -> Keap review
Company: Infusionsoft
Pricing: starts at $169 per month
Typical customers: Small businesses and start ups
Platforms: Cloud
Links: Keap review, Keap pricing, Keap alternatives

Compare features

Act-On: 16 Features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management
Campaign Performance Reports
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media

Keap: 15 Features

Contact Management
Customer Service
Marketing Automation
Sales Automation
Campaign Management
Campaign Performance Reports
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
Web Analytics
Collaboration Center
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Act-On
ITQlick rating
4.3/5
Score
89/100
Pricing
8/10
License pricing
$900 per month
Functionality
27
Review
Compare
Keap
ITQlick rating
4.8/5
Score
97/100
Pricing
3.8/10
License pricing
$169 per month
Functionality
35
Review
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.