Compare Active Campaign and Hatchbuck - Mar 2023
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Bottom Line: Which is Better - Active Campaign or Hatchbuck?
Active Campaign is more expensive to implement (TCO) than Hatchbuck, and Hatchbuck is rated with the same score (83/100) as Active Campaign (83/100). Active Campaign offers users more features (11) than Hatchbuck (5).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Campaign Vs. Hatchbuck
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Hatchbuck: Today, Hatchbuck is on a mission to help power the dreams of small business and gives back to entrepreneurs around the globe as part of our Givebuck and Incubator programs. If you are in St. Louis or just passing through, we invite you to come hang with us, grab a rueben from our team's favorite lunch spot: Pickles Deli, and check out the Trex inc...
Who is more expensive? Active Campaign or Hatchbuck?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and Hatchbuck.
Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. Hatchbuck price starts at $29 per month , When comparing Hatchbuck to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Active Campaign is more expensive than Hatchbuck.
Which software includes more/better features?
We've compared Active Campaign Vs. Hatchbuck based on some of the most important and required Email Marketing features.
Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.
Hatchbuck: Campaign Management, Lead Management, Automatic Call Scheduling, Email Marketing, Marketing Automation.
Target customer size
Small business users will find that personalized emails add a special note for each of your new leads. Customers of the software mainly come from small and medium businesses.
Compare specifications
Active Campaign Specifications
ITQlick Score: | 83/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Email Marketing -> Active Campaign review |
Company: | Active Campaign |
Pricing: | starts at $39 per month |
Typical customers: | SMBs |
Platforms: | Cloud |
Links: | Active Campaign review, Active Campaign pricing, Active Campaign alternatives |
Hatchbuck Specifications
ITQlick Score: | 83/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | CRM -> Hatchbuck review |
Company: | Hatchbuck |
Pricing: | starts at $29 per month |
Typical customers: | Small businesses and start ups |
Platforms: | Cloud |
Links: | Hatchbuck review, Hatchbuck pricing, Hatchbuck alternatives |
Compare features
Active Campaign: 11 Features
Hatchbuck: 5 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.