Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Active Campaign or Kenshoo?
Kenshoo is more expensive to implement (TCO) than Active Campaign, and Active Campaign is rated higher (83/100) than Kenshoo (80/100). Active Campaign offers users more features (11) than Kenshoo (0). There is a clear winner in this case and it is Active Campaign!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Campaign Vs. Kenshoo
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...
Who is more expensive? Active Campaign or Kenshoo?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and Kenshoo.
Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software.
Bottom line: Kenshoo is more expensive than Active Campaign.
Which software includes more/better features?
We've compared Active Campaign Vs. Kenshoo based on some of the most important and required Email Marketing features.
Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.
Kenshoo: We are still working to collect the list of features for Kenshoo.
Target customer size
Small business users will find that personalized emails add a special note for each of your new leads. and Kenshoo's target customer size include: Medium and large size businesses.