Compare Active Campaign and Marketing 360 - Mar 2023
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Bottom Line: Which is Better - Active Campaign or Marketing 360?
Active Campaign is more expensive to implement (TCO) than Marketing 360, and Marketing 360 is rated higher (91/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Marketing 360 (5).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Campaign Vs. Marketing 360
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Marketing 360: Marketing 360® is a Top Rated National® marketing platform. We're driven to continually produce, power and promote the greatest marketing platform in the world. Our Marketing 360® platform is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software. We’re different because we don’t just special...
Who is more expensive? Active Campaign or Marketing 360?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and Marketing 360.
Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. Marketing 360 price starts at $395 per month , When comparing Marketing 360 to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Active Campaign is more expensive than Marketing 360.
Which software includes more/better features?
We've compared Active Campaign Vs. Marketing 360 based on some of the most important and required Email Marketing features.
Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.
Marketing 360: Chat, Prospect Segmentation, Email Marketing, Task Management, Social Media.
Target customer size
Small business users will find that personalized emails add a special note for each of your new leads. Marketing 360® is designed mainly for entrepreneurs as well as those engaging in small to medium-size business.
Marketing 360
starts at $395 per month
Marketing 360 is a cloud-based digital marketing solution that is designed for use by individuals as well as businesses. The solution can be used in businesses, which are medium in size, as well as small-sized ...
PriceDemoCompare specifications
Active Campaign Specifications
ITQlick Score: | 83/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Email Marketing -> Active Campaign review |
Company: | Active Campaign |
Pricing: | starts at $39 per month |
Typical customers: | SMBs |
Platforms: | Cloud |
Links: | Active Campaign review, Active Campaign pricing, Active Campaign alternatives |
Marketing 360 Specifications
ITQlick Score: | 91/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | Social Marketing -> Marketing 360 review |
Company: | Marketing 360 |
Pricing: | starts at $395 per month |
Typical customers: | Small businesses and start ups |
Platforms: | Cloud |
Links: | Marketing 360 review, Marketing 360 pricing, Marketing 360 alternatives |
Compare features
Active Campaign: 11 Features
Marketing 360: 5 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.