Compare ActiveDEMAND and Marketing 360 - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - ActiveDEMAND or Marketing 360?

ActiveDEMAND is more expensive to implement (TCO) than Marketing 360, and Marketing 360 is rated higher (91/100) than ActiveDEMAND (80/100). Marketing 360 offers users more features (5) than ActiveDEMAND (0). There is a clear winner in this case and it is Marketing 360!

Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ActiveDEMAND Vs. Marketing 360

ActiveDEMAND: ActiveDEMAND Integrated Marketing Automation PlatformOne of the primary challenges facing modern-day businesses is determining exactly what marketing efforts are working for them, and where they need to improve. Indeed, at the end of the day, the term “marketing” needs to translate into tangible results that sales teams, managers and others can see...

Marketing 360: Marketing 360® is a Top Rated National® marketing platform. We're driven to continually produce, power and promote the greatest marketing platform in the world. Our Marketing 360® platform is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software. We’re different because we don’t just special...

Who is more expensive? ActiveDEMAND or Marketing 360?

The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ActiveDEMAND and Marketing 360.

ActiveDEMAND price starts at $15 per user/month , On a scale between 1 to 10 ActiveDEMAND is rated 4, which is lower than the average cost of Lead Generation software. Marketing 360 price starts at $395 per month , When comparing Marketing 360 to its competitors, the software is rated 2 - much lower than the average Lead Generation software cost.

Bottom line: ActiveDEMAND is more expensive than Marketing 360.

Which software includes more/better features?

We've compared ActiveDEMAND Vs. Marketing 360 based on some of the most important and required Lead Generation features.

ActiveDEMAND: We are still working to collect the list of features for ActiveDEMAND.

Marketing 360: Chat, Prospect Segmentation, Email Marketing, Task Management, Social Media.

Target customer size

ActiveDEMAND's typical customers include: Small, medium and large size businesses, Marketing 360® is designed mainly for entrepreneurs as well as those engaging in small to medium-size business.