Shlomi Lavi /
Dec 09, 2022
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Bottom Line: Which is Better - AdClarity or Hatchbuck?
AdClarity is more expensive to implement (TCO) than Hatchbuck, and AdClarity is rated higher (91/100) than Hatchbuck (83/100). Hatchbuck offers users more features (5) than AdClarity (3).
Looking for the right Media Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
AdClarity Vs. Hatchbuck
AdClarity: AdClarity is a competitive media intelligence solution for the online advertising industry. Our solutions serve media buyers, sales managers, affiliates and internet professionals with a stake in online media and advertising. Our portfolio of competitive intelligence solutions provides valuable insight that enhances our clients’ marketing operation...
Hatchbuck: Today, Hatchbuck is on a mission to help power the dreams of small business and gives back to entrepreneurs around the globe as part of our Givebuck and Incubator programs. If you are in St. Louis or just passing through, we invite you to come hang with us, grab a rueben from our team's favorite lunch spot: Pickles Deli, and check out the Trex inc...
Who is more expensive? AdClarity or Hatchbuck?
The real total cost of ownership (TCO) of Media Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdClarity and Hatchbuck.
AdClarity price starts at $350 per user/month , On a scale between 1 to 10 AdClarity is rated 6, which is similar to the average cost of Media Intelligence software. Hatchbuck price starts at $29 per month , When comparing Hatchbuck to its competitors, the software is rated 2 - much lower than the average Media Intelligence software cost.
Bottom line: AdClarity is more expensive than Hatchbuck.
Which software includes more/better features?
We've compared AdClarity Vs. Hatchbuck based on some of the most important and required Media Intelligence features.
AdClarity: Data Analysis Tools, Project Portfolio Management, Campaign Management.
Hatchbuck: Campaign Management, Lead Management, Automatic Call Scheduling, Email Marketing, Marketing Automation.
Target customer size
AdClarity customers mainly include small and medium businesses, although there is no restriction on industrial affiliation. Customers of the software mainly come from small and medium businesses.