Compare Adthena and Curata - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Adthena or Curata?

Adthena is more expensive to implement (TCO) than Curata, and Adthena is rated higher (90/100) than Curata (79/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdGooroo - a Kantar Media Company Vs. Curata

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

Curata: Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield ...

Who is more expensive? Adthena or Curata?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adthena and Curata.

Adthena accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdGooroo Paid Search Insight Platform is rated 6, which is similar to the average cost of Marketing software. Curata price starts at $499 per month , When comparing Curata to its competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: Adthena is more expensive than Curata.

Which software includes more/better features?

We've compared Adthena Vs. Curata based on some of the most important and required Marketing features.

Adthena: We are still working to collect the list of features for Adthena.

Curata: We are still working to collect the list of features for Curata.

Target customer size

Adthena's typical customers include: SMBs, and Curata's target customer size include: Medium and large size businesses.