Compare Adobe Marketing Cloud and Active Campaign - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Adobe Marketing Cloud or Active Campaign?

Adobe Marketing Cloud is more expensive to implement (TCO) than Active Campaign, and Adobe Marketing Cloud is rated higher (85/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Adobe Marketing Cloud (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Adobe systems Vs. Active Campaign

Adobe systems: Adobe Systems  is a computer software company. it has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox P...

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Who is more expensive? Adobe Marketing Cloud or Active Campaign?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Marketing Cloud and Active Campaign.

Adobe Marketing Cloud price starts at $450,000 per license , On a scale between 1 to 10 Adobe Marketing Cloud is rated 10, which is much higher than the average cost of Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Marketing software cost.

Bottom line: Adobe Marketing Cloud is more expensive than Active Campaign.

Which software includes more/better features?

We've compared Adobe Marketing Cloud Vs. Active Campaign based on some of the most important and required Marketing features.

Adobe Marketing Cloud: We are still working to collect the list of features for Adobe Marketing Cloud.

Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.

Target customer size

Customers of the software include small and medium businesses as well as large enterprises. Small business users will find that personalized emails add a special note for each of your new leads.