Compare AgentCubed and Marketo Lead - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - AgentCubed or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than AgentCubed, and Marketo Lead is rated higher (87/100) than AgentCubed (82/100). AgentCubed offers users more features (16) than Marketo Lead (12).

Looking for the right Insurance solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AgentCubed Vs. Marketo

AgentCubed: AgentCubed was founded in 2009 with the goal of creating an unrivaled lead management and CRM solution designed specifically for the insurance industry. Unlike companies that offer one-size-fits-all solutions, we tailored our solution for insurance agents and agencies. We have strategically partnered with industry-leading companies to offer a singl...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? AgentCubed or Marketo Lead Management?

The real total cost of ownership (TCO) of Insurance software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AgentCubed and Marketo Lead Management.

AgentCubed accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AgentCubed is rated 8, which is higher than the average cost of Insurance software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Insurance software cost.

Bottom line: AgentCubed cost is around the same cost of Marketo Lead Management.

Which software includes more/better features?

We've compared AgentCubed Vs. Marketo Lead based on some of the most important and required Insurance features.

AgentCubed: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Call Center Management, Campaign Dashboard, Campaign Management, Customer Service, Dashboards, Document Management, Lead Management, Sales Automation.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

AgentCubed is designed to meet the specific requirements of the insurance industry. Marketo Lead Management is specifically designed for small and midsize companies.