Compare Brand24 and SproutSocial - Nov 2022

Shlomi Lavi

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Bottom Line: Which is Better - Brand24 or SproutSocial?

SproutSocial is more expensive to implement (TCO) than Brand24, and SproutSocial is rated higher (85/100) than Brand24 (82/100). SproutSocial offers users more features (3) than Brand24 (0).

Looking for the right Reputation Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Brand24 Vs. Sprout Social

Brand24: Brand24 is a powerful, yet affordable tool for real-time social media monitoring and analytics. Designed to keep track of online conversations about your brand and products. Brand24 collects real-time social data from millions of sources. Our web-based dashboard provides actionable customer insights, email alerts, influencer analy...

Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives throug...

Who is more expensive? Brand24 or SproutSocial?

The real total cost of ownership (TCO) of Reputation Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Brand24 and SproutSocial.

Brand24 price starts at $49 per user/month , On a scale between 1 to 10 Brand24 is rated 4, which is lower than the average cost of Reputation Management software. SproutSocial price starts at $89 per user/month , When comparing SproutSocial to its competitors, the software is rated 4 - lower than the average Reputation Management software cost.

Bottom line: Brand24 cost is around the same cost of SproutSocial.

Which software includes more/better features?

We've compared Brand24 Vs. SproutSocial based on some of the most important and required Reputation Management features.

Brand24: We are still working to collect the list of features for Brand24.

SproutSocial: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Brand24's typical customers include: Small businesses and start ups, The software is a useful product for customers of all sizes without any restriction on industrial affiliation.