Compare Buffer and Cision - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Buffer or Cision?

Cision is more expensive to implement (TCO) than Buffer, and Buffer is rated higher (86/100) than Cision (82/100). Both tools offer the same amount of features.

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Buffer Vs. Cision

Buffer: We designed Buffer to offer you a both personal and yet more efficient solution to handle sharing on social media. Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to ha...

Cision: Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven d...

Who is more expensive? Buffer or Cision?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Buffer and Cision.

Buffer price starts at $5 per month , On a scale between 1 to 10 Buffer is rated 2, which is much lower than the average cost of Social Marketing software. Cision price starts at $7,200 per year , When comparing Cision to its competitors, the software is rated 8 - higher than the average Social Marketing software cost.

Bottom line: Cision is more expensive than Buffer.

Which software includes more/better features?

We've compared Buffer Vs. Cision based on some of the most important and required Social Marketing features.

Buffer: Blogger Integration, Business Content Sharing, Facebook Integration, LinkedIn Integration, Twitter Integration.

Cision: Campaign Management, Social Media Management, Sentiment Analysis, Social Media Metrics, Reputation Management.

Target customer size

Buffer is perfect for companies of all shapes and sizes. and Cision's target customer size include: Small, medium and large size businesses.