Compare Phocuswright and AdClarity - Dec 2022

Shlomi LaviShlomi Lavi / Dec 09, 2022

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Bottom Line: Which is Better - Phocuswright or AdClarity?

AdClarity is more expensive to implement (TCO) than Phocuswright, and AdClarity is rated higher (91/100) than Phocuswright (62/100). Both tools offer the same amount of features.

Looking for the right Media Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

DATASWELL Vs. AdClarity

DATASWELL: DataSwell was founded by two travel technology executives with a vision to put the data that drives the global travel industry at the fingertips of global travel professionals. We believe that a solid understanding of data underpins good decision making. It enables bench marking versus competitors, reveals trends and opportunities, and allows us to...

AdClarity: AdClarity is a competitive media intelligence solution for the online advertising industry. Our solutions serve media buyers, sales managers, affiliates and internet professionals with a stake in online media and advertising. Our portfolio of competitive intelligence solutions provides valuable insight that enhances our clients’ marketing operation...

Who is more expensive? Phocuswright or AdClarity?

The real total cost of ownership (TCO) of Media Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Phocuswright and AdClarity.

Phocuswright price starts at $79 per user/month , On a scale between 1 to 10 DataSwell is rated 4, which is lower than the average cost of Media Intelligence software. AdClarity price starts at $350 per user/month , When comparing AdClarity to its competitors, the software is rated 6 - similar to the average Media Intelligence software cost.

Bottom line: AdClarity is more expensive than Phocuswright.

Which software includes more/better features?

We've compared Phocuswright Vs. AdClarity based on some of the most important and required Media Intelligence features.

Phocuswright: Data Import/Export, Basic Reports, Online Customer Support.

AdClarity: Data Analysis Tools, Project Portfolio Management, Campaign Management.

Target customer size

Phocuswright's typical customers include: Medium and large size businesses, AdClarity customers mainly include small and medium businesses, although there is no restriction on industrial affiliation.

Phocuswright

ITQlick rating
(3.5/5)

starts at $79 per user/month

Phocuswright is a fast growing cloud-based Media Intelligence software, it is designed to support medium and large size business. Phocuswright received a rating of 3.5 from ITQlick team. The software cost is co...

Categories: Data Analysis Tools, CI: Competitive Intelligence, Data analysis, Media Intelligence.

AdClarity

ITQlick rating
(5/5)

starts at $350 per user/month

AdClarity is a web based media intelligence solution for small and medium businesses. It offers help in the management of online campaigns, media plans, marketing, and other capabilities. The software was devel...

Categories: Advertising Agency, Media Intelligence, Online Marketing, PPC marketing.

Compare specifications

Compare features

Phocuswright: 3 Features

Data Import/Export
Basic Reports
Online Customer Support

AdClarity: 3 Features

Data Analysis Tools
Project Portfolio Management
Campaign Management
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Phocuswr...
ITQlick rating
3.5/5
Score
62/100
Pricing
5/10
License pricing
$79 per user/month
Functionality
7
Compare
AdClarity
ITQlick rating
5/5
Score
91/100
Pricing
7/10
License pricing
$350 per user/month
Functionality
7
AME Prof...
ITQlick rating
4.5/5
Score
82/100
Pricing
2/10
License pricing
$299 per license
Functionality
12
EDGAR Da...
ITQlick rating
4.3/5
Score
62/100
Pricing
6/10
License pricing
$249 per user/month
Functionality
7

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.