Shlomi Lavi /
Dec 09, 2022
We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - Phocuswright or AdClarity?
AdClarity is more expensive to implement (TCO) than Phocuswright, and AdClarity is rated higher (91/100) than Phocuswright (62/100). Both tools offer the same amount of features.
Looking for the right Media Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
DATASWELL Vs. AdClarity
DATASWELL: DataSwell was founded by two travel technology executives with a vision to put the data that drives the global travel industry at the fingertips of global travel professionals. We believe that a solid understanding of data underpins good decision making. It enables bench marking versus competitors, reveals trends and opportunities, and allows us to...
AdClarity: AdClarity is a competitive media intelligence solution for the online advertising industry. Our solutions serve media buyers, sales managers, affiliates and internet professionals with a stake in online media and advertising. Our portfolio of competitive intelligence solutions provides valuable insight that enhances our clients’ marketing operation...
Who is more expensive? Phocuswright or AdClarity?
The real total cost of ownership (TCO) of Media Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Phocuswright and AdClarity.
Phocuswright price starts at $79 per user/month , On a scale between 1 to 10 DataSwell is rated 4, which is lower than the average cost of Media Intelligence software. AdClarity price starts at $350 per user/month , When comparing AdClarity to its competitors, the software is rated 6 - similar to the average Media Intelligence software cost.
Bottom line: AdClarity is more expensive than Phocuswright.
Which software includes more/better features?
We've compared Phocuswright Vs. AdClarity based on some of the most important and required Media Intelligence features.
Phocuswright: Data Import/Export, Basic Reports, Online Customer Support.
AdClarity: Data Analysis Tools, Project Portfolio Management, Campaign Management.
Target customer size
Phocuswright's typical customers include: Medium and large size businesses, AdClarity customers mainly include small and medium businesses, although there is no restriction on industrial affiliation.