Shlomi Lavi /
May 06, 2022
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Bottom Line: Which is Better - Emarsys or Pardot ?
Pardot is more expensive to implement (TCO) than Emarsys, and Emarsys is rated higher (91/100) than Pardot (88/100). Pardot offers users more features (15) than Emarsys (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Emarsys Vs. Pardot
Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue.
Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...
Pardot: Pardot LLC, is a maker of pardot, the fastest growing marketing automation solution for SMBs. Powerful lead nurturing, lead scoring, and analytics.The things that Pardot is enabling people to do today, are the things that we dreamed about 20 or 30 years ago as marketers – we always wanted to segment better, produce better content, close more deals...
Who is more expensive? Emarsys or Pardot Marketing Automation?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and Pardot Marketing Automation.
Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. Pardot Marketing Automation price starts at $1,250 per month , When comparing Pardot Marketing Automation to its competitors, the software is rated 10 - much higher than the average Email Marketing software cost.
Bottom line: Pardot Marketing Automation is more expensive than Emarsys.
Which software includes more/better features?
We've compared Emarsys Vs. Pardot based on some of the most important and required Email Marketing features.
Emarsys: We are still working to collect the list of features for Emarsys.
Pardot Marketing Automation: Campaign Management, Lead Management, Marketing Automation, Email Marketing, Email Performance Reports.
Target customer size
Emarsys's typical customers include: Small, medium and large size businesses, Pardot Marketing Automation is focused on the sales and marketing teams.