Compare Ensighten and Flashtalking - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Ensighten or Flashtalking?

Flashtalking is more expensive to implement (TCO) than Ensighten, and Flashtalking is rated higher (92/100) than Ensighten (90/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Ensighten Vs. Flashtalking, Inc.

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...

Who is more expensive? Ensighten or Flashtalking?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ensighten and Flashtalking.

Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software. Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: Ensighten cost is around the same cost of Flashtalking.

Which software includes more/better features?

We've compared Ensighten Vs. Flashtalking based on some of the most important and required Marketing Automation features.

Ensighten: We are still working to collect the list of features for Ensighten.

Flashtalking: We are still working to collect the list of features for Flashtalking.

Target customer size

Ensighten's typical customers include: Small, medium and large size businesses,

Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising.