Compare GuestCentric Integrated and Marketo Lead - Jul 2022

Shlomi LaviShlomi Lavi / Jul 04, 2022

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Bottom Line: Which is Better - GuestCentric Integrated or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than GuestCentric Integrated, and Marketo Lead is rated higher (87/100) than GuestCentric Integrated (62/100). Marketo Lead offers users more features (12) than GuestCentric Integrated (3).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Guest Centric Vs. Marketo

Guest Centric: GuestCentric Systems, Inc. develops Web services for travelers and the travel industry. The company was founded in 2006 and is based in Stamford, Connecticut.GuestCentric’s innovative and engaging websites means your guests will be more impelled to book. The first thing you will notice is that the website reflects the experience and values of your ...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? GuestCentric Integrated or Marketo Lead Management?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for GuestCentric Integrated and Marketo Lead Management.

GuestCentric Integrated price starts at $399 per user/month , On a scale between 1 to 10 GuestCentric Integrated platform is rated 2, which is much lower than the average cost of Social Media Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Media Management software cost.

Bottom line: Marketo Lead Management is more expensive than GuestCentric Integrated.

Which software includes more/better features?

We've compared GuestCentric Integrated Vs. Marketo Lead based on some of the most important and required Social Media Management features.

GuestCentric Integrated: Data Import/Export, Basic Reports, Online Customer Support.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

GuestCentric Integrated's typical customers include: Small businesses and start ups, Marketo Lead Management is specifically designed for small and midsize companies.

GuestCentric Integrated

ITQlick rating
(4.5/5)

starts at $399 per user/month

GuestCentric Integrated platform is a growing cloud-based Social Media Management software, it is designed to support small and medium size business. GuestCentric Integrated platform received a rating of 4.5 fr...

Categories: Lead Management, CMS, Contact management.

Marketo Lead

ITQlick rating
(4.2/5)

starts at $9 per month

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can b...

Categories: BI & Analytics, Data Analysis Tools, CRM, Social CRM, Marketing.

Compare specifications

Compare features

GuestCentric Integrated: 3 Features

Data Import/Export
Basic Reports
Online Customer Support

Marketo Lead Management: 12 Features

Campaign Management
Contact Management
Customer Database
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Revenue Modeling
Sales and CRM Integration
Social Media
Web Analytics
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
GuestCen...
ITQlick rating
4.5/5
Score
62/100
Pricing
3.4/10
License pricing
$399 per user/month
Functionality
6
Compare
Marketo ...
ITQlick rating
4.2/5
Score
87/100
Pricing
9.8/10
License pricing
$9 per month
Functionality
22
Radian6
ITQlick rating
3.4/5
Score
92/100
Pricing
4.8/10
License pricing
$1,000 per organization/month
Functionality
8
Televerde
ITQlick rating
5/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3
Adobe So...
ITQlick rating
3.5/5
Score
91/100
Pricing
5.4/10
License pricing
$52.99 per month
Functionality
8

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.