Compare Highrise CRM and Marketo Lead - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Highrise CRM or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than Highrise CRM, and Marketo Lead is rated higher (87/100) than Highrise CRM (77/100). Marketo Lead offers users more features (12) than Highrise CRM (6).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

37signals Vs. Marketo

37signals: 37signals is founded as a Web design firm by Jason Fried, Carlos Segura, and Ernest Kim in Chicago.37signals launches the Signal vs. Noise blog as a medium to talk about design, business, experience, simplicity, the web, and culture.Basecamp, a new kind of project management tool, is released. 37signals abandons Web design in favor of software deve...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Highrise CRM or Marketo Lead Management?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Highrise CRM and Marketo Lead Management.

Highrise CRM price starts at $24 per user/month , On a scale between 1 to 10 Highrise CRM is rated 2, which is much lower than the average cost of Social Media Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Social Media Management software cost.

Bottom line: Marketo Lead Management is more expensive than Highrise CRM.

Which software includes more/better features?

We've compared Highrise CRM Vs. Marketo Lead based on some of the most important and required Social Media Management features.

Highrise CRM: Data Import/Export, Data Import/Export, Basic Reports, Basic Reports, Online Customer Support, Online Customer Support.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

Although the software can be used for individual users for daily task management, it has been extensively used on commercial level by all businesses sizes. Marketo Lead Management is specifically designed for small and midsize companies.