Compare Hootsuite and Falcon.io - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hootsuite or Falcon.io?

Falcon.io is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Falcon.io (75/100). Hootsuite offers users more features (15) than Falcon.io (8). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. Falcon.io

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Falcon.io: At Falcon.io, we offer the most unified social media and customer experience management platform around. You can discover, attract and engage customers, and connect social data to what you already know across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support.

Who is more expensive? Hootsuite or Falcon.io?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and Falcon.io.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. Falcon.io price starts at $108 per seat/month , When comparing Falcon.io to its competitors, the software is rated 6 - similar to the average Social Media software cost.

Bottom line: Falcon.io is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Hootsuite Vs. Falcon.io based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

Falcon.io: Data Analysis Tools, Project Management, Campaign Management, Social Media, Fixed Asset Management.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. The typical customers that can benefit from Falcon.