Compare Hootsuite and SproutSocial - Nov 2022

Shlomi LaviShlomi Lavi / Nov 10, 2022

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Bottom Line: Which is Better - Hootsuite or SproutSocial?

SproutSocial is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than SproutSocial (85/100). Hootsuite offers users more features (15) than SproutSocial (3). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. Sprout Social

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives throug...

Who is more expensive? Hootsuite or SproutSocial?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and SproutSocial.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. SproutSocial price starts at $89 per user/month , When comparing SproutSocial to its competitors, the software is rated 4 - lower than the average Social Media software cost.

Bottom line: SproutSocial is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Hootsuite Vs. SproutSocial based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

SproutSocial: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. The software is a useful product for customers of all sizes without any restriction on industrial affiliation.

Hootsuite

ITQlick rating
(4.4/5)

starts at $49 per user/month

Hootsuite is the world’s most widely used social media relationship platform with more than 10 million users, including 744 of the Fortune 1000 companies that trust Hootsuite to manage their social media prog...

Categories: Financial reporting, Data Analysis Tools, Content Management, Customer Loyalty.

SproutSocial

ITQlick rating
(4.4/5)

starts at $89 per user/month

SproutSocial is a web based social media management solution for businesses of all sizes. It offers such services as personalized profile management, smart engagement, seamless publishing, and others. The softw...

Categories: Social CRM, Marketing.

Compare specifications

Compare features

Hootsuite: 15 Features

Blogger Integration
Business Content Sharing
Facebook Integration
Flickr Integration
Foursquare Integration
Global Content Library
Google Plus
Instagram Integration
LinkedIn Integration
Publishing Social Content
Social Analytics
Social Customer Care
Social Promotions
Twitter Integration
WYSIWYG App Builder

SproutSocial: 3 Features

Data Import/Export
Basic Reports
Online Customer Support
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Hootsuite
ITQlick rating
4.4/5
Score
93/100
Pricing
2/10
License pricing
$49 per user/month
Functionality
31
Compare
SproutSocial
ITQlick rating
4.4/5
Score
85/100
Pricing
4.8/10
License pricing
$89 per user/month
Functionality
5
DrumUp
ITQlick rating
3.6/5
Score
89/100
Pricing
5.8/10
License pricing
$15 per month
Functionality
3
Review
e-Performance
ITQlick rating
2.8/5
Score
82/100
Pricing
5.8/10
License pricing
$75,000 per license
Functionality
3
Statusbrew
ITQlick rating
4.8/5
Score
81/100
Pricing
6/10
License pricing
$129 per license/month
Functionality
13

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.