Shlomi Lavi /
Nov 10, 2022
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Bottom Line: Which is Better - Hootsuite or SproutSocial?
SproutSocial is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than SproutSocial (85/100). Hootsuite offers users more features (15) than SproutSocial (3). There is a clear winner in this case and it is Hootsuite!
Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Hootsuite Vs. Sprout Social
Hootsuite:
Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...
Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives throug...
Who is more expensive? Hootsuite or SproutSocial?
The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and SproutSocial.
Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. SproutSocial price starts at $89 per user/month , When comparing SproutSocial to its competitors, the software is rated 4 - lower than the average Social Media software cost.
Bottom line: SproutSocial is more expensive than Hootsuite.
Which software includes more/better features?
We've compared Hootsuite Vs. SproutSocial based on some of the most important and required Social Media features.
Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.
SproutSocial: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
Hootsuite is perfect for companies of all shapes and sizes. The software is a useful product for customers of all sizes without any restriction on industrial affiliation.