Shlomi Lavi /
May 22, 2022
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Bottom Line: Which is Better - Hotjar or OptinMonster?
Hotjar is more expensive to implement (TCO) than OptinMonster, and OptinMonster is rated higher (88/100) than Hotjar (84/100).
Looking for the right Marketing Analytics solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Hotjar Vs. OptinMonster
Hotjar: Hotjar Ltd. is a privately owned company that builds intuitive and disruptive research and optimisation tools for web businesses. Hotjar is a new powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar gives you the 'big picture' of how to improve your site's user experien...
OptinMonster: OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin forms that are guaranteed to maximize your growth. Over 70% of visitors who abandon your website will never return, and most websites capture less than 1 email for every 200 visitors. That’s a lot of marketing dollars and e...
Who is more expensive? Hotjar or OptinMonster?
The real total cost of ownership (TCO) of Marketing Analytics software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hotjar and OptinMonster.
Hotjar price starts at $31 per month , On a scale between 1 to 10 Hotjar is rated 4, which is lower than the average cost of Marketing Analytics software. OptinMonster price starts at $9 per month , When comparing OptinMonster to its competitors, the software is rated 2 - much lower than the average Marketing Analytics software cost.
Bottom line: Hotjar is more expensive than OptinMonster.
Which software includes more/better features?
We've compared Hotjar Vs. OptinMonster based on some of the most important and required Marketing Analytics features.
Hotjar: We are still working to collect the list of features for Hotjar.
OptinMonster: We are still working to collect the list of features for OptinMonster.
Target customer size
Hotjar's typical customers include: SMBs, and OptinMonster's target customer size include: SMBs.