Compare Hotjar and OptinMonster - May 2022

Shlomi LaviShlomi Lavi / May 22, 2022

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Hotjar or OptinMonster?

Hotjar is more expensive to implement (TCO) than OptinMonster, and OptinMonster is rated higher (88/100) than Hotjar (84/100).

Looking for the right Marketing Analytics solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hotjar Vs. OptinMonster

Hotjar: Hotjar Ltd. is a privately owned company that builds intuitive and disruptive research and optimisation tools for web businesses. Hotjar is a new powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar gives you the 'big picture' of how to improve your site's user experien...

OptinMonster: OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin forms that are guaranteed to maximize your growth. Over 70% of visitors who abandon your website will never return, and most websites capture less than 1 email for every 200 visitors. That’s a lot of marketing dollars and e...

Who is more expensive? Hotjar or OptinMonster?

The real total cost of ownership (TCO) of Marketing Analytics software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hotjar and OptinMonster.

Hotjar price starts at $31 per month , On a scale between 1 to 10 Hotjar is rated 4, which is lower than the average cost of Marketing Analytics software. OptinMonster price starts at $9 per month , When comparing OptinMonster to its competitors, the software is rated 2 - much lower than the average Marketing Analytics software cost.

Bottom line: Hotjar is more expensive than OptinMonster.

Which software includes more/better features?

We've compared Hotjar Vs. OptinMonster based on some of the most important and required Marketing Analytics features.

Hotjar: We are still working to collect the list of features for Hotjar.

OptinMonster: We are still working to collect the list of features for OptinMonster.

Target customer size

Hotjar's typical customers include: SMBs, and OptinMonster's target customer size include: SMBs.



Hotjar

ITQlick rating
(4.4/5)

starts at $31 per month

Hotjar is a growing cloud-based Conversion Rate Optimization software, it is designed to support small and medium size business. Hotjar received a rating of 4.4 from ITQlick team. The software cost is considere...

Categories: Marketing, Internet & Online, Education, Student Information Systems (SIS).

OptinMonster

ITQlick rating
(3.7/5)

starts at $9 per month

OptinMonster is a growing cloud-based Conversion Rate Optimization software, it is designed to support small and medium size business. OptinMonster received a rating of 3.7 from ITQlick team. The software cost ...

Categories: Marketing, Web Design & UI, Home Health.

Compare specifications

Compare features

Hotjar: 0 Features

We are working to collect the list of features

OptinMonster: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Hotjar
ITQlick rating
4.4/5
Score
84/100
Pricing
4.8/10
License pricing
$31 per month
Functionality
4
Review
Compare
OptinMonster
ITQlick rating
3.7/5
Score
88/100
Pricing
3.6/10
License pricing
$9 per month
Functionality
3
KIZEN So...
ITQlick rating
5/5
Score
89/100
Pricing
2.6/10
License pricing
$20 per month
Functionality
3
Outfit S...
ITQlick rating
4/5
Score
84/100
Pricing
5.6/10
License pricing
$1,000 per month
Functionality
3

Auditor - Shlomi Lavi

Website Linkedin profile Facebook Twitter

Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.