Compare Iconosquare and SproutSocial - Nov 2022

Shlomi Lavi

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Bottom Line: Which is Better - Iconosquare or SproutSocial?

Iconosquare is more expensive to implement (TCO) than SproutSocial, and SproutSocial is rated higher (85/100) than Iconosquare (81/100). SproutSocial offers users more features (3) than Iconosquare (0). There is a clear winner in this case and it is SproutSocial!

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Tripnity Vs. Sprout Social

Tripnity: Leading Analytics & Marketing Suite for Instagram - Manage your Instagram activity, Analyze your performance, Engage your community FAST FACTS - Iconosquare is used by over 150,000 brands. Notable clients include 40% of the Fortune 1000 companies as well as Coca-Cola, Nike, Ford, AT&T, Southwest Airlines, American Express, Gap, Starbucks, Eba...

Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives throug...

Who is more expensive? Iconosquare or SproutSocial?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Iconosquare and SproutSocial.

Iconosquare price starts at $49 per month , On a scale between 1 to 10 Iconosquare is rated 6, which is similar to the average cost of Social Marketing software. SproutSocial price starts at $89 per user/month , When comparing SproutSocial to its competitors, the software is rated 4 - lower than the average Social Marketing software cost.

Bottom line: Iconosquare is more expensive than SproutSocial.

Which software includes more/better features?

We've compared Iconosquare Vs. SproutSocial based on some of the most important and required Social Marketing features.

Iconosquare: We are still working to collect the list of features for Iconosquare.

SproutSocial: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Iconosquare's typical customers include: Small businesses and start ups, The software is a useful product for customers of all sizes without any restriction on industrial affiliation.