Shlomi Lavi /
Mar 15, 2023
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Bottom Line: Which is Better - Keap or Ontraport?
Ontraport is more expensive to implement (TCO) than Keap, and Keap is rated higher (97/100) than Ontraport (78/100). Keap offers users more features (15) than Ontraport (9). There is a clear winner in this case and it is Keap!
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Infusionsoft Vs. ONTRAPORT
Infusionsoft: At Infusionsoft, we've dedicated ourselves to a single purpose: help small businesses succeed. It's our sole reason for existence.
We live out this calling (some say obsession) by building the only all-in-one sales and marketing software that makes it easy for small businesses to get organized, attract more customers, grow sales and save massive...
ONTRAPORT: ONTRAPORT was launched in 2006 to solve challenges faced by small and mid-sized companies (like ours) that we just couldn’t otherwise seem to solve.
We wanted to be able to deliver automated multi-media, multi-step, integrated marketing sequences. Couldn’t do it.
We wanted to be able to see what was working and what wasn’t at every stage of o...
Who is more expensive? Keap or Ontraport?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Keap and Ontraport.
Keap price starts at $169 per month , On a scale between 1 to 10 Keap is rated 2, which is much lower than the average cost of CRM software. Ontraport price starts at $79 per feature/month , When comparing Ontraport to its competitors, the software is rated 4 - lower than the average CRM software cost.
Bottom line: Ontraport is more expensive than Keap.
Which software includes more/better features?
We've compared Keap Vs. Ontraport based on some of the most important and required CRM features.
Keap: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Marketing Automation, Sales Automation, Campaign Management, Campaign Performance Reports, Email Marketing, Email Triggers.
Ontraport: Email Marketing, Marketing Automation, Multi-Channel Marketing, Email Marketing, Email Triggers.
Target customer size
Individual users will find the personal touch of a well designed landing page template to be very effective. Ontraport is built for small and medium sized businesses and caters to a horizontal market.