Compare MarcomCentral Enterprise and Active Campaign - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - MarcomCentral Enterprise or Active Campaign?

Active Campaign is more expensive to implement (TCO) than MarcomCentral Enterprise, and Active Campaign is rated higher (83/100) than MarcomCentral Enterprise (77/100). Active Campaign offers users more features (11) than MarcomCentral Enterprise (0).

Looking for the right Digital Asset Management (DAM) solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MarcomCentral Vs. Active Campaign

MarcomCentral: It all began as one brilliant idea back in 2000. The goal was to create a web-based marketing hub to conquer the communications distribution challenges of marketing operations executives worldwide. We brought in the best of the best – engineers and product developers from top tech companies, marketers from around the world, a sales team that cut th...

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Who is more expensive? MarcomCentral Enterprise or Active Campaign?

The real total cost of ownership (TCO) of Digital Asset Management (DAM) software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MarcomCentral Enterprise and Active Campaign.

MarcomCentral Enterprise price starts at $1,500 per month , On a scale between 1 to 10 MarcomCentral Enterprise is rated 2, which is much lower than the average cost of Digital Asset Management (DAM) software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Digital Asset Management (DAM) software cost.

Bottom line: Active Campaign is more expensive than MarcomCentral Enterprise.

Which software includes more/better features?

We've compared MarcomCentral Enterprise Vs. Active Campaign based on some of the most important and required Digital Asset Management (DAM) features.

MarcomCentral Enterprise: We are still working to collect the list of features for MarcomCentral Enterprise.

Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.

Target customer size

Typical customers of this software are small to big companies from various industries that need a better way of managing their marketing materials. Small business users will find that personalized emails add a special note for each of your new leads.