Compare MarcomCentral Enterprise and Kenshoo - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - MarcomCentral Enterprise or Kenshoo?

Kenshoo is more expensive to implement (TCO) than MarcomCentral Enterprise, and Kenshoo is rated higher (80/100) than MarcomCentral Enterprise (77/100).

Looking for the right Digital Asset Management (DAM) solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MarcomCentral Vs. Kenshoo

MarcomCentral: It all began as one brilliant idea back in 2000. The goal was to create a web-based marketing hub to conquer the communications distribution challenges of marketing operations executives worldwide. We brought in the best of the best – engineers and product developers from top tech companies, marketers from around the world, a sales team that cut th...

Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...

Who is more expensive? MarcomCentral Enterprise or Kenshoo?

The real total cost of ownership (TCO) of Digital Asset Management (DAM) software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MarcomCentral Enterprise and Kenshoo.

MarcomCentral Enterprise price starts at $1,500 per month , On a scale between 1 to 10 MarcomCentral Enterprise is rated 2, which is much lower than the average cost of Digital Asset Management (DAM) software. Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 MarcomCentral Enterprise is rated 2, which is much lower than the average cost of Digital Asset Management (DAM) software.

Bottom line: Kenshoo is more expensive than MarcomCentral Enterprise.

Which software includes more/better features?

We've compared MarcomCentral Enterprise Vs. Kenshoo based on some of the most important and required Digital Asset Management (DAM) features.

MarcomCentral Enterprise: We are still working to collect the list of features for MarcomCentral Enterprise.

Kenshoo: We are still working to collect the list of features for Kenshoo.

Target customer size

Typical customers of this software are small to big companies from various industries that need a better way of managing their marketing materials. and Kenshoo's target customer size include: Medium and large size businesses.