Compare Marketing 360 and Falcon.io - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketing 360 or Falcon.io?

Falcon.io is more expensive to implement (TCO) than Marketing 360, and Marketing 360 is rated higher (91/100) than Falcon.io (75/100). Falcon.io offers users more features (8) than Marketing 360 (5).

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketing 360 Vs. Falcon.io

Marketing 360: Marketing 360® is a Top Rated National® marketing platform. We're driven to continually produce, power and promote the greatest marketing platform in the world. Our Marketing 360® platform is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software. We’re different because we don’t just special...

Falcon.io: At Falcon.io, we offer the most unified social media and customer experience management platform around. You can discover, attract and engage customers, and connect social data to what you already know across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support.

Who is more expensive? Marketing 360 or Falcon.io?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing 360 and Falcon.io.

Marketing 360 price starts at $395 per month , On a scale between 1 to 10 Marketing 360 is rated 2, which is much lower than the average cost of Social Marketing software. Falcon.io price starts at $108 per seat/month , When comparing Falcon.io to its competitors, the software is rated 6 - similar to the average Social Marketing software cost.

Bottom line: Falcon.io is more expensive than Marketing 360.

Which software includes more/better features?

We've compared Marketing 360 Vs. Falcon.io based on some of the most important and required Social Marketing features.

Marketing 360: Chat, Prospect Segmentation, Email Marketing, Task Management, Social Media.

Falcon.io: Data Analysis Tools, Project Management, Campaign Management, Social Media, Fixed Asset Management.

Target customer size

Marketing 360® is designed mainly for entrepreneurs as well as those engaging in small to medium-size business. The typical customers that can benefit from Falcon.