Compare Marketing Cloud: Radian6 and Falcon.io - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketing Cloud: Radian6 or Falcon.io?

Marketing Cloud: Radian6 is more expensive to implement (TCO) than Falcon.io, and Marketing Cloud: Radian6 is rated higher (86/100) than Falcon.io (75/100). Falcon.io offers users more features (8) than Marketing Cloud: Radian6 (3).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Salesforce.com Vs. Falcon.io

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Falcon.io: At Falcon.io, we offer the most unified social media and customer experience management platform around. You can discover, attract and engage customers, and connect social data to what you already know across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support.

Who is more expensive? Marketing Cloud: Radian6 or Falcon.io?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Cloud: Radian6 and Falcon.io.

Marketing Cloud: Radian6 price starts at $1,000 per month , On a scale between 1 to 10 Marketing Cloud: Radian6 is rated 10, which is much higher than the average cost of Social Media Management software. Falcon.io price starts at $108 per seat/month , When comparing Falcon.io to its competitors, the software is rated 6 - similar to the average Social Media Management software cost.

Bottom line: Marketing Cloud: Radian6 is more expensive than Falcon.io.

Which software includes more/better features?

We've compared Marketing Cloud: Radian6 Vs. Falcon.io based on some of the most important and required Social Media Management features.

Marketing Cloud: Radian6: Data Import/Export, Basic Reports, Online Customer Support.

Falcon.io: Data Analysis Tools, Project Management, Campaign Management, Social Media, Fixed Asset Management.

Target customer size

The software can be used to regulate the marketing and analytics requirements of any business size and type. The typical customers that can benefit from Falcon.