Compare Marketo Lead and Highrise CRM - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or Highrise CRM?

Marketo Lead is more expensive to implement (TCO) than Highrise CRM, and Marketo Lead is rated higher (87/100) than Highrise CRM (77/100). Marketo Lead offers users more features (12) than Highrise CRM (6).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. 37signals

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

37signals: 37signals is founded as a Web design firm by Jason Fried, Carlos Segura, and Ernest Kim in Chicago.37signals launches the Signal vs. Noise blog as a medium to talk about design, business, experience, simplicity, the web, and culture.Basecamp, a new kind of project management tool, is released. 37signals abandons Web design in favor of software deve...

Who is more expensive? Marketo Lead or Highrise CRM?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Highrise CRM.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Highrise CRM price starts at $24 per user/month , When comparing Highrise CRM to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than Highrise CRM.

Which software includes more/better features?

We've compared Marketo Lead Vs. Highrise CRM based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

Highrise CRM: Data Import/Export, Data Import/Export, Basic Reports, Basic Reports, Online Customer Support.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. Although the software can be used for individual users for daily task management, it has been extensively used on commercial level by all businesses sizes.