Compare Octupus and AdClarity - Dec 2022

Shlomi LaviShlomi Lavi / Dec 09, 2022

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Bottom Line: Which is Better - Octupus or AdClarity?

AdClarity is more expensive to implement (TCO) than Octupus, and AdClarity is rated higher (91/100) than Octupus (56/100). Both tools offer the same amount of features.

Looking for the right Media Intelligence solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Direction Software Vs. AdClarity

Direction Software: We are a software services firm, specialized in developing & implementing Internet strategies for businesses & providing high-end software development services including Custom Programming & offshore Development. We also have a wealth of experience in developing client/server and object oriented solutions in a diverse range of environments. DSS...

AdClarity: AdClarity is a competitive media intelligence solution for the online advertising industry. Our solutions serve media buyers, sales managers, affiliates and internet professionals with a stake in online media and advertising. Our portfolio of competitive intelligence solutions provides valuable insight that enhances our clients’ marketing operation...

Who is more expensive? Octupus or AdClarity?

The real total cost of ownership (TCO) of Media Intelligence software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Octupus and AdClarity.

Octupus price starts at $49 per month , On a scale between 1 to 10 Octupus is rated 4, which is lower than the average cost of Media Intelligence software. AdClarity price starts at $350 per user/month , When comparing AdClarity to its competitors, the software is rated 6 - similar to the average Media Intelligence software cost.

Bottom line: AdClarity is more expensive than Octupus.

Which software includes more/better features?

We've compared Octupus Vs. AdClarity based on some of the most important and required Media Intelligence features.

Octupus: Data Import/Export, Basic Reports, Online Customer Support.

AdClarity: Data Analysis Tools, Project Portfolio Management, Campaign Management.

Target customer size

Customers of the software mainly include small and medium businesses. AdClarity customers mainly include small and medium businesses, although there is no restriction on industrial affiliation.



Octupus

ITQlick rating
(3.8/5)

starts at $49 per month

Octupus is an integrated apparel management system for businesses of all sizes. It offers a variety of useful apparel export management, payroll, and accounting services. The software was designed and la...

Categories: Business performance management, Media Intelligence.

AdClarity

ITQlick rating
(5/5)

starts at $350 per user/month

AdClarity is a web based media intelligence solution for small and medium businesses. It offers help in the management of online campaigns, media plans, marketing, and other capabilities. The software was devel...

Categories: Advertising Agency, Media Intelligence, Online Marketing, PPC marketing.

Compare specifications

Compare features

Octupus: 3 Features

Data Import/Export
Basic Reports
Online Customer Support

AdClarity: 3 Features

Data Analysis Tools
Project Portfolio Management
Campaign Management
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Octupus
ITQlick rating
3.8/5
Score
56/100
Pricing
4.4/10
License pricing
$49 per month
Functionality
5
Compare
AdClarity
ITQlick rating
5/5
Score
91/100
Pricing
7/10
License pricing
$350 per user/month
Functionality
7
AME Prof...
ITQlick rating
4.5/5
Score
82/100
Pricing
2/10
License pricing
$299 per license
Functionality
12
Phocuswr...
ITQlick rating
3.5/5
Score
62/100
Pricing
5/10
License pricing
$79 per user/month
Functionality
7

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.