Compare Optify Inbound Marketing and HubSpot CRM - Mar 2023

Shlomi LaviShlomi Lavi / Mar 07, 2023

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Bottom Line: Which is Better - Optify Inbound Marketing or HubSpot CRM?

Optify Inbound Marketing is more expensive to implement (TCO) than HubSpot CRM, and HubSpot CRM is rated higher (95/100) than Optify Inbound Marketing (50/100). Optify Inbound Marketing offers users more features (6) than HubSpot CRM (5).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

optify Vs. HubSpot

optify: Today’s buyers have more ways than ever to research solutions and make decisions – before you even know they’re a lead. Optify helps you reach buyers early and generate more inbound demand, empower sales reps to engage more strategically, and track the impact of all of your marketing programs in one place.

HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...

Who is more expensive? Optify Inbound Marketing or HubSpot CRM?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Optify Inbound Marketing and HubSpot CRM.

Optify Inbound Marketing price starts at $300 per user/month , On a scale between 1 to 10 Optify Inbound Marketing Software is rated 4, which is lower than the average cost of Marketing software. HubSpot CRM price starts at $45 per month , When comparing HubSpot CRM to its competitors, the software is rated 2 - much lower than the average Marketing software cost.

Bottom line: Optify Inbound Marketing is more expensive than HubSpot CRM.

Which software includes more/better features?

We've compared Optify Inbound Marketing Vs. HubSpot CRM based on some of the most important and required Marketing features.

Optify Inbound Marketing: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

HubSpot CRM: Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Target customer size

The software is suitable for all business sizes. and HubSpot CRM's target customer size include: Small, medium and large size businesses.



Optify Inbound Marketing

ITQlick rating
(3.2/5)

starts at $300 per user/month

Optify Inbound is a marketing, CRM, and sales automation software solution for your business. The software was designed and launched by Optify, Inc., headquartered in Washington, United States. It also offers v...

Categories: Marketing, Email Marketing.

HubSpot CRM

ITQlick rating
(4.5/5)

starts at $45 per month

HubSpot CRM is a cloud-based marketing software that is designed to help most of the growing companies develop an online presence through search engine optimization and traffic increase.

Categories: Customer Relationship Management, Real Estate CRM, Marketing, Marketing Automation.

Compare specifications

Compare features

Optify Inbound Marketing: 6 Features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media

HubSpot CRM: 5 Features

Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Optify I...
ITQlick rating
3.2/5
Score
50/100
Pricing
5/10
License pricing
$300 per user/month
Functionality
8
Compare
HubSpot ...
ITQlick rating
4.5/5
Score
95/100
Pricing
2/10
License pricing
$45 per month
Functionality
9
AdsWizz
ITQlick rating
4.9/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Flashtalking
ITQlick rating
3.9/5
Score
92/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
ClearVie...
ITQlick rating
4.7/5
Score
91/100
Pricing
3/10
License pricing
$300 per month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.