Compare Optify Inbound Marketing and Marketing 360 - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Optify Inbound Marketing or Marketing 360?

Optify Inbound Marketing is more expensive to implement (TCO) than Marketing 360, and Marketing 360 is rated higher (91/100) than Optify Inbound Marketing (50/100). Optify Inbound Marketing offers users more features (6) than Marketing 360 (5).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

optify Vs. Marketing 360

optify: Today’s buyers have more ways than ever to research solutions and make decisions – before you even know they’re a lead. Optify helps you reach buyers early and generate more inbound demand, empower sales reps to engage more strategically, and track the impact of all of your marketing programs in one place.

Marketing 360: Marketing 360® is a Top Rated National® marketing platform. We're driven to continually produce, power and promote the greatest marketing platform in the world. Our Marketing 360® platform is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software. We’re different because we don’t just special...

Who is more expensive? Optify Inbound Marketing or Marketing 360?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Optify Inbound Marketing and Marketing 360.

Optify Inbound Marketing price starts at $300 per user/month , On a scale between 1 to 10 Optify Inbound Marketing Software is rated 4, which is lower than the average cost of Marketing software. Marketing 360 price starts at $395 per month , When comparing Marketing 360 to its competitors, the software is rated 2 - much lower than the average Marketing software cost.

Bottom line: Optify Inbound Marketing is more expensive than Marketing 360.

Which software includes more/better features?

We've compared Optify Inbound Marketing Vs. Marketing 360 based on some of the most important and required Marketing features.

Optify Inbound Marketing: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Marketing 360: Chat, Prospect Segmentation, Email Marketing, Task Management, Social Media.

Target customer size

The software is suitable for all business sizes. Marketing 360® is designed mainly for entrepreneurs as well as those engaging in small to medium-size business.