OptinMonster Vs. Pardot Marketing Automation

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OptinMonster Specifications

Name: OptinMonster
Company: OptinMonster
Address United States
Software Type: Standalone, On Premise
Typical Customers: Small business, Medium business
Business Area: Cross Business Areas
Platforms: Desktop, Cloud

Pardot Marketing Automation Specifications

Name: Pardot Marketing Automation
Company: Pardot
Address Atlanta, GA
Software Type: Standalone, Cloud
Typical Customers: Start up, Small business, Medium business, Large business
Business Area: Cross Business Areas
Platforms: Desktop, Mobile, Cloud


OptinMonster: 0 Features

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Expert Review

OptinMonster Review
Updated: Apr 19, 2018

OptinMonster Overview
OptinMonster converts website visitors into subscribers and customers. Here are the features that makes OptinMonster the most powerful customer acquisition & lead generation software for marketers.

OptinMonster Average Rating
The average rating of OptinMonster is 3.7 stars. The rating is based on 17 aggregated online reviews.

OptinMonster Typical Customers
Small business, Medium business

Read more - OptinMonster

Pardot Marketing Automation Review
Updated: Apr 07, 2018

Pardot Marketing Automation Overview
Pardot offers a cloud based marketing automation software for quality lead generation along with effective marketing campaigns intended to increase customer sales by focusing on better lead qualification, shorter sales cycles and multiple marketing channels to ensure a high Return on Investment (ROI) for generated customer sales .

Pardot was founded in 2007 as a leading B2B solution provider and was first acquired in 2012 by ExactTarget, a leading provider of email and interactive marketing solutions. Both companies became part of Salesforce.com in 2013.

Pardot is currently based at Atlanta, U.S with international offices in the UK and Australia, and its current customer base is comprised of well over 1500 satisfied clients.

Pardot Marketing Automation Average Rating -
The average rating of Pardot Marketing Automation is 5 stars. The rating is based on 478 aggregated online reviews.

Pardot Marketing Automation Typical Customers
Pardot Marketing Automation is focused on the sales and marketing teams. It improves sales team productivity by providing simplified yet effective lead generation, and grading and management tools that allow to quickly qualify and convert potential sales. Additionally it allows the marketing team to develop highly-effective targeted campaigns through both email and social marketing tools.

The software is designed to be cross-industry, and can be used in SMEs, mid-range, as well as larger enterprise organizations. Some of the current clients include Mediacurrent, Epicom, RedTail Solutions, Journyx and IAG Consulting.

Read more - Pardot Marketing Automation


    Pardot Marketing Automation Alternatives

    The main competitors for Pardot Marketing Automation include Active Campaign and Zoho Campaigns.

    Active Campaign’s marketing automation module focuses on targeted email campaigns. Additionally follow-ups are triggered using its intelligence automation feature which is rule based using conditionally analysis to determine types of follow-ups required to ensure continued customer engagement. The product also analyzes customer behavior based on website visits & social media interaction to provide marketing intelligence, and provides segmentation services for better marketing. Another feature is that

    Active Campaign can send dynamic content emails that change based on the customer. Pardot Marketing Automation on the other hand supports sales intel

    Read more - Pardot Marketing Automation Alternatives

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OptinMonster Pricing

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OptinMonster accurate pricing info is available upon request (they don't share it publicly), however, on a scale between 1 to 10 OptinMonster is rated 4, which is lower than the average cost of Conversion Rate Optimization software.

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Pardot Marketing Automation Pricing

Save time, money, and stress. Get FREE buyer's guide with 5 Custom Software Recommendations that fit your exact needs.

There's no obligation and it's 100% free!

Pardot Marketing Automation price Starting from $500 Per month/user , when comparing Pardot Marketing Automation to their competitors, the software is rated 10 - much higher than the average Conversion Rate Optimization software cost.


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25 MUST Ask Questions Before Buying Conversion Rate Optimization Software

The prime purpose behind investing in the software solution is to boost efficiency and growth. Ask the software vendor (OptinMonster) how their business app would improve efficiency of your enterprise.
OptinMonster has tremendous exposure to different companies. They offer the same type of software to different industries, so they are better aware of who is doing what with their technological product. This also helps them understand and foresee what’s really working. Allow them to share their observations so that you get an ideas about their experience, expertise, and intelligence. This will also be an opportunity to identify the service providers who come up with the most insightful suggestions.
Perhaps your business is growing, will expand in the future and your Conversion Rate Optimization requirements with it. So you would be interested to know if OptinMonster is scalable and can grow with you. It’s no use investing in a solution that can be scaled.
Each business has different needs. Yours is no different. When it comes to selecting a software solution, you are looking for a tool that can be easily customized and configured to cater to your specific business needs. So you want to understand if OptinMonster you want to buy is easy to customize.
Such a community forum is the best way to engage users. Getting access to OptinMonster forums can help new or proposed users connect with product experts through peer-to-peer discussions.
OptinMonster should answer how their business software will improve your bottom line and ROI.Most service providers make tall claims, so you want to make sure you get your hands on the best solution.
Before choosing a business app, you want to understand that the implementation would be smooth. So you should be interested to find out about the person responsible for handling the implementation process. Do not hesitate to ask OptinMonster about their qualifications.
A good software vendor should be able to show you a positive track record with their implementation strategy.Try to find out if OptinMonster method is structured. Your purpose should be to look for one that is structured and flexible to adapt to unexpected situations.
The software vendor should give you a structured data conversion methodology that will enable smooth migration of your information to the new system.
A growing business is always in need for expansion and integration with thrid-party apps is a part of the growth model. When it comes to choosing software, make sure the business app provides an application programming interface for easy integration.
Ask the software product vendor if the tool will allow you to export data to an external file or import data from external sources.
Ask the software vendor (OptinMonster) if the software package includes consulting hours. Do not hesitate to ask if there are any hidden charges involved.
You do not want to be caught unawares when a software vendor sends a technician to resolve an issue that may crop up due to varied reasons. You want to make sure the charges are reasonable. Better still, you should be aware of what needs to be paid to the technician sent by the vendor to fix a problem.
You do not want to fall in love with the front end unless you are 100% sure that the software is compatible with your existing system. Ask the software vendor is you need any specific hardware to install the software. Will the business application run on your existing workstations. How much space will the software take on the disk drive? Is there a need for RAM upgrade to successfully run the software for optimum performance?
You should enquire about the cost of having more than one terminal in your store. While some software vendors charge on the basis of the number of store locations, others charge per terminal.
When you are looking for a software solution, make sure you know if the vendor charges any fee to get you started. You should also be interested to know if there are any software maintenance charges for you to pay.
Your business is accountable to customers, regulators, employees, and partners. So you should look for one software vendor who has adopted a comprehensive, technically sound security and compliance program. Does the vendor map your needs for security controls?
Data loss can prove extremely risky for any business. So you should always ask the vendor about their backup policy. How often is data backed up and what is the cost for the same?
What is the software vendor's policy on disaster recovery? Are any charges involved for disaster recovery support if a catastrophic hardware failure affects your system?
How easy is the software to work on? Is it user friendly for your end users? Does it involve any complexities that are difficult to understand for the team? Even a feature-rich solution is of no use if end users find it difficult to use.
OptinMonster should clearly mention whether the solution is complex or simple to use. If it is not an easy-to-use software solution, then do they provide training? What is the level of training your team requires to make the most of the solution?
You will be interested to know about the software updates. When is it updated? Does the service provider notify customers when the upgrades are scheduled? Does the software work when the upgrades are under way? How long does the process take?
You should be interested to enquire about how an issue is handled at the side of the software vendor. Do not hesitate to question about who will respond to your emergency calls. What is their experience in software industry?
If the software vendor is widely popular, chances are that they have a good product. So always check their client base to measure their product's competence in the market.
Testing is crucial to ensuring that the software runs as promised. So you should try to find out if the vendor offers any free trial runs or try before you buy the product. By testing the concept first, it gets easier to understand the software product's functionality and allay fears before signing a contract.