Compare PressRush and Adthena - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - PressRush or Adthena?

Adthena is more expensive to implement (TCO) than PressRush, and PressRush is rated higher (92/100) than Adthena (90/100).

Looking for the right Press Releases solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Aito Software Vs. AdGooroo - a Kantar Media Company

Aito Software: PressRush is a product of Aito Software Inc., a technology company based in the south of Finland. The company has been in business since 2011. We focus on building the best possible software to help YOU be awesome at your job. We know that software is just a small part of the PR puzzle, but we work very hard to make that part of your life suc...

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

Who is more expensive? PressRush or AdGooroo Paid Search Insight Platform?

The real total cost of ownership (TCO) of Press Releases software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for PressRush and AdGooroo Paid Search Insight Platform.

PressRush price starts at $49 per user/month , On a scale between 1 to 10 PressRush is rated 4, which is lower than the average cost of Press Releases software. AdGooroo Paid Search Insight Platform accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 PressRush is rated 4, which is lower than the average cost of Press Releases software.

Bottom line: AdGooroo Paid Search Insight Platform is more expensive than PressRush.

Which software includes more/better features?

We've compared PressRush Vs. Adthena based on some of the most important and required Press Releases features.

PressRush: We are still working to collect the list of features for PressRush.

AdGooroo Paid Search Insight Platform: We are still working to collect the list of features for AdGooroo Paid Search Insight Platform.

Target customer size

PressRush's typical customers include: Small, medium and large size businesses, and AdGooroo Paid Search Insight Platform's target customer size include: SMBs.