Shlomi Lavi /
Apr 27, 2022
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Bottom Line: Which is Better - SMS Marketing or Ensighten?
SMS Marketing is more expensive to implement (TCO) than Ensighten, and Ensighten is rated higher (90/100) than SMS Marketing (72/100).
Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Cytech Ltd Vs. Ensighten
Cytech Ltd: Cytech Mobile is a technology provider active in the market of mobile telecommunications, mobile marketing and high end software development projects. Its main focus is to deliver high quality software projects in the mobile field following a well structured methodology, strongly based on competent technology experts
Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...
Who is more expensive? SMS Marketing or Ensighten?
The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SMS Marketing and Ensighten.
SMS Marketing price starts at $45 per user/month , On a scale between 1 to 10 SMS Mobile Marketing Platform is rated 4, which is lower than the average cost of Marketing software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SMS Mobile Marketing Platform is rated 4, which is lower than the average cost of Marketing software.
Bottom line: SMS Marketing cost is around the same cost of Ensighten.
Which software includes more/better features?
We've compared SMS Marketing Vs. Ensighten based on some of the most important and required Marketing features.
SMS Marketing: We are still working to collect the list of features for SMS Marketing.
Ensighten: We are still working to collect the list of features for Ensighten.
Target customer size
SMS Marketing's typical customers include: Small, medium and large size businesses, and Ensighten's target customer size include: Small, medium and large size businesses.