Compare Tailwind and SproutSocial - Nov 2022

Shlomi LaviShlomi Lavi / Nov 10, 2022

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Bottom Line: Which is Better - Tailwind or SproutSocial?

SproutSocial is more expensive to implement (TCO) than Tailwind, and Tailwind is rated higher (86/100) than SproutSocial (85/100). Tailwind offers users more features (6) than SproutSocial (3). There is a clear winner in this case and it is Tailwind!

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Tailwind Vs. Sprout Social

Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries. Our platform covers the full marketing cycle from ideation to optimization: CONTENT: Aggregate, discover and manage your visual content in one place...

Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives throug...

Who is more expensive? Tailwind or SproutSocial?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Tailwind and SproutSocial.

Tailwind price starts at $9.99 per month , On a scale between 1 to 10 Tailwind is rated 2, which is much lower than the average cost of Social Media Management software. SproutSocial price starts at $89 per user/month , When comparing SproutSocial to its competitors, the software is rated 4 - lower than the average Social Media Management software cost.

Bottom line: SproutSocial is more expensive than Tailwind.

Which software includes more/better features?

We've compared Tailwind Vs. SproutSocial based on some of the most important and required Social Media Management features.

Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting, .

SproutSocial: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Tailwind's typical customers include: SMBs, The software is a useful product for customers of all sizes without any restriction on industrial affiliation.



Tailwind

ITQlick rating
(4.5/5)

starts at $9.99 per month

Tailwind is a growing cloud-based Social Media Management software, it is designed to support small and medium size business. Tailwind received a rating of 4.5 from ITQlick team. The software cost is considered...

Categories: Billing & Invoicing, Data Analysis Tools, Social CRM, Barcoding.

SproutSocial

ITQlick rating
(4.4/5)

starts at $89 per user/month

SproutSocial is a web based social media management solution for businesses of all sizes. It offers such services as personalized profile management, smart engagement, seamless publishing, and others. The softw...

Categories: Social CRM, Marketing.

Compare specifications

Compare features

Tailwind: 6 Features

Freight
Billing & Invoicing
Barcoding
Scheduling
Carrier Performance Reporting

SproutSocial: 3 Features

Data Import/Export
Basic Reports
Online Customer Support
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Tailwind
ITQlick rating
4.5/5
Score
86/100
Pricing
2/10
License pricing
$9.99 per month
Functionality
21
Compare
SproutSocial
ITQlick rating
4.4/5
Score
85/100
Pricing
4.8/10
License pricing
$89 per user/month
Functionality
5
Radian6
ITQlick rating
3.4/5
Score
92/100
Pricing
4.8/10
License pricing
$1,000 per organization/month
Functionality
8
Televerde
ITQlick rating
5/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3
Adobe So...
ITQlick rating
3.5/5
Score
91/100
Pricing
5.4/10
License pricing
$52.99 per month
Functionality
8

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.