Compare Cision and Zapier - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Cision or Zapier?

Zapier is more expensive to implement (TCO) than Cision, and Zapier is rated higher (94/100) than Cision (78/100). Cision offers users more features (8) than Zapier (3).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Viralheat Vs. Zapier

Viralheat: Viralheat is a social management platform that empowers enterprise businesses to use the social web to listen and learn about customers in order to build meaningful, deep, and relevant business connections across multiple social networks. Developed to provide a comprehensive and unified set of social marketing and management capabilities, Viralh...

Zapier: Zapier (YC S12) solves integrations for web services. Zapier provides a simple web interface to sync data between web applications so non-technical users don't have to write a single line of code. There's a secret language that lets web services (Evernote, Dropbox, Gmail...) talk to each other. The terrible tragedy is that this language is...

Who is more expensive? Cision or Zapier?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Cision and Zapier.

Cision price starts at $9 per user/month , On a scale between 1 to 10 Viralheat is rated 2, which is much lower than the average cost of Social Media Management software. Zapier price starts at $19.99 per month , When comparing Zapier to its competitors, the software is rated 6 - similar to the average Social Media Management software cost.

Bottom line: Zapier is more expensive than Cision.

Which software includes more/better features?

We've compared Cision Vs. Zapier based on some of the most important and required Social Media Management features.

Cision: Facebook Integration, Foursquare Integration, Google Plus, Instagram Integration, LinkedIn Integration, Publishing Social Content, Social Analytics, Twitter Integration.

Zapier: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

If you are a start-up organisation then Cision can help you to build your social reputation, in your primary market as well as on social media, effectively and also serves good up to big organisations. Zapier is suitable for individuals and companies of all shapes and sizes that are looking for a solution to connect to popular webapps and automating them from one single solution.