Compare YESWARE and Marketo Lead - Sep 2022

Shlomi LaviShlomi Lavi / Sep 15, 2022

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Bottom Line: Which is Better - YESWARE or Marketo Lead?

Marketo Lead is more expensive to implement (TCO) than YESWARE, and Marketo Lead is rated higher (87/100) than YESWARE (80/100). Marketo Lead offers users more features (12) than YESWARE (3).

Looking for the right Email Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

YESWARE Vs. Marketo

YESWARE: The Yesware team is stacked with professionals doing the best work of their lives right here and right now.Find out who opens your emails and clicks on your links. Email templates help you say the right thing, real fast. Sync emails to your CRM with one click. Get insights into your email with reports.

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? YESWARE or Marketo Lead Management?

The real total cost of ownership (TCO) of Email Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for YESWARE and Marketo Lead Management.

YESWARE price starts at $15 per seat/month , On a scale between 1 to 10 YESWARE is rated 2, which is much lower than the average cost of Email Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Email Management software cost.

Bottom line: Marketo Lead Management is more expensive than YESWARE.

Which software includes more/better features?

We've compared YESWARE Vs. Marketo Lead based on some of the most important and required Email Management features.

YESWARE: Data Import/Export, Basic Reports, Online Customer Support.

Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.

Target customer size

YESWARE's typical customers include: Small, medium and large size businesses, Marketo Lead Management is specifically designed for small and midsize companies.



YESWARE

ITQlick rating
(4.3/5)

starts at $15 per seat/month

YESWARE is a growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. YESWARE received a rating of 4.3 from ITQlick team. The software cost is consi...

Categories: Contact Management, Lead Management, Sales Management.

Marketo Lead

ITQlick rating
(4.2/5)

starts at $9 per month

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can b...

Categories: BI & Analytics, Data Analysis Tools, CRM, Social CRM, Marketing.

Compare specifications

Compare features

YESWARE: 3 Features

Data Import/Export
Basic Reports
Online Customer Support

Marketo Lead Management: 12 Features

Campaign Management
Contact Management
Customer Database
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Revenue Modeling
Sales and CRM Integration
Social Media
Web Analytics
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
YESWARE
ITQlick rating
4.3/5
Score
80/100
Pricing
3.2/10
License pricing
$15 per seat/month
Functionality
6
Compare
Marketo ...
ITQlick rating
4.2/5
Score
87/100
Pricing
9.8/10
License pricing
$9 per month
Functionality
22
eM Clien...
ITQlick rating
4.6/5
Score
90/100
Pricing
2.6/10
License pricing
$24.95 per license
Functionality
6
Mailbird
ITQlick rating
4.6/5
Score
89/100
Pricing
2/10
License pricing
$2.27 per month
Functionality
3
Zoho Mai...
ITQlick rating
3.6/5
Score
87/100
Pricing
3.2/10
License pricing
$1 per user/month
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.