Shlomi Lavi /
Sep 15, 2022
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Bottom Line: Which is Better - YESWARE or Marketo Lead?
Marketo Lead is more expensive to implement (TCO) than YESWARE, and Marketo Lead is rated higher (87/100) than YESWARE (80/100). Marketo Lead offers users more features (12) than YESWARE (3).
Looking for the right Email Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
YESWARE Vs. Marketo
YESWARE: The Yesware team is stacked with professionals doing the best work of their lives right here and right now.Find out who opens your emails and clicks on your links.
Email templates help you say the right thing, real fast.
Sync emails to your CRM with one click.
Get insights into your email with reports.
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? YESWARE or Marketo Lead Management?
The real total cost of ownership (TCO) of Email Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for YESWARE and Marketo Lead Management.
YESWARE price starts at $15 per seat/month , On a scale between 1 to 10 YESWARE is rated 2, which is much lower than the average cost of Email Management software. Marketo Lead Management price starts at $9 per month , When comparing Marketo Lead Management to its competitors, the software is rated 8 - higher than the average Email Management software cost.
Bottom line: Marketo Lead Management is more expensive than YESWARE.
Which software includes more/better features?
We've compared YESWARE Vs. Marketo Lead based on some of the most important and required Email Management features.
YESWARE: Data Import/Export, Basic Reports, Online Customer Support.
Marketo Lead Management: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers.
Target customer size
YESWARE's typical customers include: Small, medium and large size businesses, Marketo Lead Management is specifically designed for small and midsize companies.